Mukta C.

VP, Brand @ Hello Sunshine

About

We live in patterns, old, new and disruptive. I am constantly searching for hidden patterns and emerging trends to arm brands with actionable, cultural and human insights. I’m an award-winning, insights-driven storyteller who loves understanding human behavior. I’ve built and led cultural forecasting and trend spotter teams from the ground up, bringing together minds tasked to unearth what’s new and next and how brands can stay relevant. I’ve authored trend reports, white papers and bylines for industry publications such as Adweek, Digiday, ANA, and Thrive Global — exploring and surfacing fast-moving shifts and how brands can show up. I thrive and specialize in: Cultural Trends | Consumer Insights | Consumer Behavior | Youth Culture | Thought Leadership | Storytelling | Creative Strategy | Brand Strategy | Social Media & Influencer Strategy | Content Development

Country

United States

City

New York

Industry

Entertainment

Skill

Project Coordination, Marketing Strategy, Consumer Insights, Customer Insight, Integrated Marketing, Digital Media, Strategy, Social Media Marketing, Digital Strategy, Content Strategy, Leadership, Marketing Communications, Strategic Communications, Strategic Partnerships, Brand Management, New Media, Business Strategy, Digital Marketing, Management, Marketing

Experience

VP, Brand

Hello Sunshine

2025-1 - Present · 1 yr 9 mos

Cultural + Consumer Insights Consultant

Hello Sunshine

2024-3 - 2024-12 · 10 mos

VP, Cultural Insights & Thought Leadership

Warner Bros. Discovery

2021 - 2023 · 2 yrs

New York, United States

Senior Director, Strategy + Cultural Forecasting

WarnerMedia

2020-11 - 2021-5 · 7 mos

New York, United States

Senior Director, Strategy + Cultural Forecasting

Fullscreen

2020-2 - 2020-11 · 10 mos

Greater New York City Area

Director, Strategy + Cultural Forecasting

Fullscreen

2019-2 - 2020-2 · 1 yr 1 mo

Director, Creative Strategy & Insights

Fullscreen

2017-2 - 2019-2 · 2 yrs 1 mo

Greater New York City Area

Strategist

Fullscreen

2014-5 - 2017-1 · 2 yrs 9 mos

Greater New York City Area

Director

MTV Networks / Logo

2012-1 - 2014-5 · 2 yrs 5 mos

Greater New York City Area

Spearheaded the Intel + MTV IGGY Music Experiment (musicexperiment.com), an award-winning multi-platform live music series fusing music, technology, and social media. Mobilized all aspects of the program from ideation to execution to ensure successful implementation of the program. Artists included Arcade Fire, Disclosure, Flux Pavilion, and Santigold. Winner of the 2014 Silver Clio in the Music Integrated Campaign category.