Mukta Priyadarshani

Passionate content enthusiast with a strong background in curating and distributing engaging entertainment content. Experienced in the dynamic world of SCJ Entertainments, where I thrive on identifying, curating, and delivering captivating media experiences to diverse audiences. Experience Owner & Head | SCJ Entertainments | 19th September 2019 - Present Strategize and curate compelling content across various platforms, optimizing engagement and reach. Collaborate with cross-functional teams to align content with brand messaging and marketing objectives. Content Acquisition | Syndication for OTT | Linear & Non Linear TV | Overseas and Inflight Rights across Territories worldwide in Flat Fees | MG | AVOD | TVOD | SVOD Analyze data-driven insights to refine content strategies, ensuring continuous improvement. Senior Manager (Distribution) | MV Films | 10 April 2018 - 1st September 2019 Managed the end-to-end distribution process, from content scheduling to platform optimization. Developed partnerships with streaming platforms and networks, expanding content's global reach. Monitored content performance metrics and adapted strategies for improved viewer engagement. Achievements Increased viewership by 30% through targeted curation and distribution tactics. Led a successful campaign that resulted in a 65% boost in social media shares and engagement. Implemented an efficient content scheduling system, reducing distribution turnaround time by 40%. Skills Content Curation, Distribution Strategy, Data Analysis, Audience Segmentation, Social Media Marketing, Partnership Development, Trend Identification, Content Optimization. Education Bachelor's Degree in Hindi (Hons.)| Delhi University| 2016 Master's Degree in Hindi | Delhi University| 2018 Connect with me to discuss content curation, distribution, and collaboration opportunities: https://in.linkedin.com/in/mukta-priyadarshani-9b72a7198 Let's work together to create and share exceptional entertainment experiences that captivate audiences worldwide!