Muhannadh Thalha
Business Instructor @ SELC College
About
I started my career in CPG and retail, where I learned how brands actually win or lose. Over eight years, I worked across sales, marketing, product development, and project execution, including contributing to innovation work on Nestlé’s Milkmaid, Nespray, Nestomalt and supporting business operations within Nestlé’s Cereals Partners Worldwide. That’s where I built my fundamentals and my bias for execution. Today, I sit at the intersection of marketing and education. I teach marketing and management in Canada, translating real industry experience into practical frameworks students can actually use. Alongside teaching, I stay close to brand strategy, consumer thinking, and how businesses operate under real constraints, not textbook ones. I’m especially interested in how strong fundamentals adapt to changing markets, new tools, and evolving consumer behavior. I use LinkedIn as a working notebook. I share observations from real campaigns, classroom discussions, coffee chats, and the questions marketers don’t always say out loud. The goal isn’t noise or reach. It’s clarity, better thinking, and conversations with people who care about the craft. Looking ahead, my goal is to keep building and contributing in roles where strategy meets action. I’m drawn to opportunities that value clear thinking, strong brand instincts, and people who care about doing the work properly. Long term, I want to keep growing as a marketer, mentor, and builder of things that last. Outside of work, you’ll find me cooking, training, running, exploring Vancouver, or volunteering at the Greater Vancouver Food Bank or Translink. I enjoy connecting with thoughtful people who care about growth, craft, and doing meaningful work.
Canada
Vancouver
Higher Education
Website Architecture & UX Structuring, Wix Website Builder, Shareholder Communications, Content Strategy, Digital Strategy, Operations Management, Fundraising, Written Communication, Product Launch, Microsoft Excel, Microsoft PowerPoint, Merchandising Strategies, Presentations, Merchandising, Communication, Marketing, Outsourcing, Public Relations, Social Services, Event Planning
Experience

Business Instructor
Vancouver, BC
With a focus on designing and implementing structured curricula, I delivered clear learning objectives for students. Developed and administered assessments to gauge student comprehension and progress effectively. Guided students on program curricula and played a key role in assisting them in making informed academic decisions. Prioritized student overall well-being while fostering a professional and supportive relationship. Maintained grades, delivered timely feedback, and kept meticulous attendance records, while delivering a proactive and holistic educational journey.

Business Manager - Cereal Partners Worldwide (CPW)
Sri Lanka
Directly reported to the MD with an indirect report to the Cornflakes Category Head SAR region. Managed a cross functional team to deliver double digit growth (sales & profitability) for the company. Owned the P&L, managed spends across Google, Facebook and E Commerce. Executed global and local consumer promotions to excite the category.

Assistant Brand Manager - Ambient Dairy
Sri Lanka
Led the valourization of the Dairy strategy for the company by working on innovations that enabled the company to work outside of the barriers of the Dairy industry. In addition, was responsible for the P&L of the Dairy Liquids Portfolio of the company. Finally, worked closely with cross functional teams to achieve world class visibility in the marketplace.

Brand Executive - Ambient Dairy
Colombo
Led the Dairy culinary solution category with a focus on the innovation portfolio. Was responsible for setting up ground level activities to recruit new users to the category and increasing consumer usage of a highly saturated category.

Management Trainee
Colombo
The Nestlé Management Trainee Program involved a well structured training schedule across functions. After receiving cross functional overviews, I was posted as a Distributor Sales Representative in the Puttalam Region for a period of 6 months. Post my sales stint, I was absorbed into the Ambient Diary Department and was responsible for all MILKMAID related activities. I played a vital role in executing a number of promotions which brought about a significant increment sale and overall brand consideration for MILKMAID. After 6 months of on the job exposure with MILKMAID, I was nominated for the 6 months Digital Acceleration Training Program in India. This program gave me greater insight on the use of social media to better enhance ones brand presence. This program required me to also work with the likes of FB, Google and Twitter to deliver superior social media presence for Nestlé brands.

CD - Operations Associate
Sri Lanka
Responsible of Banded Products for all New Channel Promotions. Delivering tasks related to Market Share gain of key Unilever Brands. Organizing special events and raising promotions specifically related to New Channels. Responsible for providing analysis of data relating to Branding Re Strategies. Responsible for communicating promotions to Sales Representatives in the field. Liaising with Agencies and other external parties within and outside Unilever to achieve task completion. Played a key role in providing supporting data during the SAP transition inside Unilever.

Marketing Intern
Level 13, West Tower, World Trade Centre, Colombo 01, Sri Lanka.
Assistance in Company Branding and Internal Communications Delivering tasks related to company website development Organizing of photo shoot for People Profiling on the company website Assistance in maintaining company LinkedIn account Liaising with company web developers in terms of changes and updates to site Organizing special events for Brandix Mercury Asia – TGIM events etc Responsible for Corporate Branding of gifts and banners and other posters
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