Irshad K Mohammed

• Lead end-to-end marketing and revenue strategy, brand positioning, and GTM execution. • Drive customer acquisition, lead generation, and topline growth. • Build scalable franchise and channel marketing systems • Optimize performance marketing across digital platforms.

At Devobis, we empower entrepreneurs, business owners, and professionals to build stronger, smarter, and more profitable businesses. We provide a complete suite of business consultancy services, software solutions, business tours, and training programs designed to help you grow with clarity and confidence.

Responsible for buying, curating and managing categories to align with customer demands and expectations. Develop and implement annual category strategies with quarterly performance reviews. Own and drive category sales and GP to achieve business budgets.

• Scaled Pan India category portfolio from ₹85 Cr to ₹110 Cr+ • Owned category P&L and growth performance • Led product portfolio & lifecycle strategy • Developed and executed state-wise GTM plans. • Used market insights & data to improve margins and decisions

•Conducted market research & demand analysis, identifying growth opportunities across South & West markets. •Executed promotional campaigns and optimized ad spend based on seasonality and category requirements. •Analyzed historical data, market trends, and competition to support data-driven decision-making. •Delivered regional market prioritization (South & West) to shape category strategy and improve performance.

• Co-founded and scaled Empure, a hybrid fruit beverage venture, from inception to a structured, revenue-generating business. • Designed go-to-market and category strategy; launched 4 SKUs to establish early market presence. • Achieved ₹1.25 Cr revenue in Year 1, validating product-market fit and growth potential. • Built and streamlined supply chain and operations to improve cost efficiency and scalability. • Led exit process, ensuring structured value realization for stakeholders.

•Managed ₹65 Cr+ Pan-India sourcing portfolio, leading end-to-end S2C & P2P operations including vendor onboarding and contract alignment •Led India & China sourcing, driving cost optimization, supplier selection, and cross-border procurement strategy •Strengthened vendor relationships through on-site visits and close coordination with QC teams to ensure quality and consistency •Aligned procurement, demand planning, and logistics, improving supply reliability and minimizing disruptions

• Supported category management across footwear segments with 25 Cr Sourcing Portfolio (Formal, Casual, Sports Shoes), assisting in product planning and execution. • Coordinated with sales, supply chain, and vendors to ensure smooth order flow and on-time delivery. • Contributed to new product development (Delhi Market), supporting the launch of higher MRP sports shoes. • Assisted in India–China sourcing coordination and helped implement a vendor order management system for better efficiency.

• Promoting and supplying the selected category of products to the customers. • Maintaining and follow up with customers for proper inventory management. • Inform leads and customers of current promotions and discounts.

• Sales and Inventory Management • Promoting the sales for the given categories to the customers. • Project on Consumer perception towards Decathlon Sports India,OMR-Chennai