Muhammed Moustafa

• Develop and implement full-funnel digital strategies to drive brand awareness, customer engagement, and conversion. • Oversee all social media assets (Instagram, TikTok, Snapchat, X, LinkedIn, etc.) across brands, ensuring consistency, quality, and relevance in content and messaging. • Lead the digital marketing function across all company brands, overseeing strategy, execution, and performance across e-commerce and retail channels. • Coordinate closely with PR, events, photography, and creative teams to align digital efforts with broader brand and campaign goals. • Plan and execute app marketing strategies to grow installs, usage, and loyalty through targeted messaging and personalized engagement. • Oversee the creation and implementation of content calendars, storytelling frameworks, and visual direction tailored to audience segments and platforms. • Utilize AI tools to enhance content creation, ad copywriting, performance optimization, and automation. • Strategically manage paid advertising campaigns across platforms (Meta, Google, TikTok, Snapchat, etc.) focused on performance metrics like ROAS, conversions, and reach. • Conduct in-depth market, audience, and competitor analysis to inform campaigns and guide cross-departmental digital initiatives. • Build real-time performance dashboards and provide clear reporting and insights to senior leadership for continuous optimization and ROI tracking. • Act as a digital lead, collaborating with cross-functional stakeholders across operations, merchandising, and IT to ensure seamless integration of digital efforts with company-wide goals.

• Write high-quality, engaging, and SEO-optimized content for websites in both Arabic and English. • Meet with clients to understand their vision, goals, and brand voice, ensuring the content aligns with their objectives and expectations. • Collaborate closely with clients, marketing, design, and development teams to ensure seamless content integration and alignment with overall business goals. • Develop content strategies tailored to the target audience while focusing on keyword optimization and content structure for better search engine ranking. • Conduct thorough research to ensure content accuracy, relevancy, and cultural nuances between Arabic and English audiences. • Edit and proofread content to ensure it meets high-quality standards and is grammatically correct in both languages. • Continuously analyze content performance using SEO metrics and adapt strategies to improve visibility and engagement. • Maintain consistent brand voice across all written content while ensuring linguistic and cultural relevance in both languages.

Created An Entertainment Entity, Written Content On Facebook And Instagram And Visual Content On YouTube.

• Develop and implement comprehensive digital marketing strategies to drive brand growth and achieve business objectives for both the agency and its clients. • Oversee and improve content strategy and direction, ensuring content is aligned with brand voice and audience engagement goals. • Manage and optimize the website and SEO efforts to increase organic traffic, improve search engine rankings, and enhance user experience. • Plan, execute, and analyse paid advertising campaigns across multiple platforms (Google Ads, Facebook, Instagram, etc.) to maximize ROI. • Collaborate with clients to understand their vision, goals, and challenges, providing tailored marketing solutions that align with their objectives. • Create and deliver engaging presentations to clients, providing insights, campaign updates, and actionable recommendations. • Monitor and analyse key performance metrics across digital marketing campaigns, using insights to continuously improve strategies and performance. • Ensure cohesive brand messaging across all digital channels while adapting to the unique needs of different platforms and audiences. • Lead cross-functional teams to deliver high-quality digital marketing initiatives and ensure the alignment of strategies with business goals.

• Develop and implement comprehensive content marketing strategies aligned with business goals to drive brand awareness and engagement. • Oversee content creation, including blogs, social media posts, email campaigns, and website content, ensuring consistency and quality across all platforms. • Conduct audience research and competitor analysis to tailor content strategies and ensure content resonates with target audiences. • Collaborate with cross-functional teams, including design, SEO, and product, to create integrated marketing campaigns that align with broader business objectives. • Manage and optimize content for SEO, improving organic search visibility and driving traffic to digital platforms. • Track and analyze content performance using key metrics, such as traffic, engagement, and conversion rates, to refine strategies and improve results. • Lead content planning and editorial calendars to ensure timely delivery of content across multiple channels. • Maintain brand voice and messaging consistency across all written content while ensuring it aligns with the company's mission and values. • Cultivate relationships with influencers and partners to enhance content reach and collaboration opportunities. • Stay up to date with industry trends, tools, and best practices to continuously improve content strategies and marketing effectiveness.

As part of the launch of the company’s online store, I was entrusted by senior management to oversee and manage the operations. My role involved ensuring seamless coordination across departments, guaranteeing that all orders and processes ran smoothly. I also maintained strong communication with both current and potential customers to ensure their needs were met and their expectations were exceeded. Additionally, I was responsible for overseeing the entire online sales process, ensuring that every aspect aligned with the company’s goals and operational standards. I personally closed deals and made sales worth over 7 million SAR.

• Develop content strategies that align with brand voice and business objectives across multiple platforms. • Create content for blogs, articles, social media, email campaigns & such. • Collaborate with marketing, design, and Advertising teams to ensure cohesive and impactful content campaigns. • Conduct in-depth market and keyword research to create SEO-optimized content and improve organic reach. • Write, edit, and proofread high-quality content that engages and informs the target audience. • Analyze content performance using analytics tools, making data-driven adjustments for continuous optimization. • ensure timely delivery of content to meet deadlines. • Stay updated on industry trends and competitor activities to refine content strategies and maintain relevance.

● Create Content Strategies Based On Each Client's Brief ● Create Creative Visuals For Each Brand Along With Guiding The Design Team For The Execution ● Analyze & Market Research For Each Client To Achieve The Goals They Desire ● Create Various Types Of Content & Copies (Written Or Visualized Forms) ● Oversees The Company's Digital Creative Process From Start To Finish

Being Involved In The Marketing Process For Some TV Shows & Movies They Produce By Simply Watching The Show Or Movie Before It Releases To The Public Then Write A Detailed Review About It Whether It's A Blog Review Or Social Media Review.

• Do The Market Research To Improve Performance • Create Digital Marketing Strategies For Social Media • Create Web Marketing Strategies For The Website • Create Social Media Plans Along With Its Content • Manage The Company's Social Work Flow (Designs / Videos) Directions.

Responsible For The Company's Clients Social Media Starting From Brief And Market Research To Implementing The Content Plans With Its Ads.