Muhammed Sinan kurikkalakath

• Led end-to-end supply chain, logistics, and inventory operations, managing 6,000+ SKUs across 100+ brands for retail and wholesale customers. • Managed supplier procurement, vendor negotiations, and commercial terms, ensuring timely sourcing, quality compliance, and cost efficiency. • Handled the commercial operations for major retail and wholesale clients, including pricing, credit terms, contracts, and margin management. • Developed and maintained strong key account relationships, delivering customized commercial and operational solutions to support long-term partnerships. • Oversaw order management, billing coordination, and fulfilment processes from order initiation through delivery, ensuring accuracy and on-time execution. • Coordinated delivery and distribution operations, including shipment tracking, issue resolution, and service-level compliance to ensure customer satisfaction. • Performed pricing analysis, margin evaluation, and market trend analysis, providing actionable commercial insights and detailed reports to senior leadership. • Collaborated cross-functionally with senior leadership and internal teams to drive cost optimization, commercial efficiency, and process improvements, and partnered directly with the CEO on management reporting, sales performance analysis, and P&L management.

•Annual Operating Plan: Prepare an annual operating plan,including sales and expenditure forecasts for the entire year. • Monthly Budgeting: Develop a cover plan based on the annual plan to set monthly sales and expenditure budgets. • Daily Sales Reports: Distribute daily sales reports, including targets by salesperson, outlet, and brand, to the sales and marketing team to monitor daily performance. • Monthly Sales Targets: Set monthly sales targets for sales promoters based on the sellout. • Journey Planning: Develop a comprehensive journey plan for the sales merchandiser team. • Monthly Closing Report: Prepare a monthly closing report that includes actual sales and expenditures, perform a detailed analysis, and submit it to the management team. If necessary,arrange meetings with key account managers to advise on controlling monthly spending. • MIS Report: Prepare and submit an MIS report to the leadership team. • Sales Team Meetings: Conduct monthly sales team meetings to evaluate monthly and year-to-date sales achievements by salesperson, brand, group, and channel. • Incentive Computation: Calculate incentives for the sales and marketing team and submit them to finance for approval. • Performance Appraisal: Prepare performance appraisal reports for the sales and marketing team, including documentation for visa renewals if applicable. • Sellout Analysis: Consolidate sellout data for major customers such as Carrefour, Spinneys, and Boots, and provide detailed analysis by brand and SKU. • Carrefour JWALK: Prepare and update for new listings and item updates. • Listing Files: Create listing files for major customers. • Stock Report: Extract updated stock details from the system and distribute stock reports to the team. • Price List Management: Maintain and update the price list

• Updating of Cash and Cheques received from the customers in the system daily. • Releasing customer purchase order as per credit limit. • Collection Follow up with the concerned salesman and Supervisor to get collection on time. • Reconciliation of Payments received from the customers and clearing. • Clearing of disputes regarding pending payments /GRV disputes /short payment /others by informing the concerned salesman on time. • Making rebate entry for customers,Scan and attachments of payment receipts and details (disputes) in system Mailing Statement of Accounts to the customer’s monthly. • Providing Customer’s Statement of Accounts to the salesman as per request Daily cash transaction • Receiving cash from salesman (collected from the customers) and update the same in the system. • Preparation of daily statement and getting approval from the Manager. • Tallying Cash on Daily basis. • Preparation of Petty cash vouchers. * Preparation of daily Banking by arranging cash and cheques to be deposited. * Preparation of daily Banking statement and sending to Banking department on daily basis. Sales and purchase * Processing orders from Abu Dhabi and Dubai location. * Processing orders for the Almaya supermarkets in Abu Dhabi location. * Updating invoices in system for the goods received in Abu Dhabi warehouse. * Correcting & Updating invoices after delivery. * Checking &Issuing (Price Difference) (50% credit note) for price difference given in market for near expiry goods to customers. * Checking &Issuing sales return (credit note) for expired & damaged goods Inventory. * Maintaining stocks in warehouse & placing orders to central warehouse and Running stock reports Dubai & Abu Dhabi & giving stock list to salesmen & manager. Van sales * Approving Load Request & Unload Request. * Checking invoices after supply (Stamp G.r.v,Contact #). * Issuing sales return for Van Customers.