Zayyan Nurfauzi

• Created strategic dashboards for cross-division teams, supporting strategic planning, performance optimization, and campaign evaluation. • Streamlined operational systems, identifying automation opportunities to enhance focus on core responsibilities. • Demonstrated proficiency in marketing data management, ensuring synchronization across various platforms using tools like Supermetrics and Google Apps Script. • Established structured operational procedures and workflows in the marketing team for an organized and measurable work environment. • Evaluated and maintained adherence to operational business procedures across divisions, implementing auditing tools and performance tracking for SOPs.

• Managed digital sales performance for 3 D2C brands and 1 enterprise client, ensuring target ROAS achievement aligned with client-specific OKRs across all channels. • Setup, optimized, audited, and reported ad performance and budget allocation daily on Meta Ads and E-Commerce Ads platforms (Shopee, Tokopedia, Lazada). • Directed multi-channel spending through media planning and monthly budget audits.