Muhammad Mohsin Hanif

Leading end-to-end marketplace operations across 40+ US platforms including Walmart, Target+, eBay, BestBuy, Macy's, Etsy, Chewy, Faire, Wayfair & more — contributing to multi-million dollar revenue growth. Key achievements: ▸Successfully onboarded BestBuy as a new sales channel, expanding brand reach to a major US retailer ▸Managed and scaled Shopify store to $1.8M+ in monthly sales with 637K+ sessions ▸Achieved 100% seller response rate and 92.4% on-time delivery on Walmart — maintaining top seller health ▸Drove 457% YoY GMV growth on Target+ (from $2,889 to $16,107 weekly) ▸Managed full-cycle operations: product listings, inventory, order fulfillment, promotions & compliance across 40+ channels concluding all brands ▸Led cross-functional team supporting rapid marketplace expansion and SKU launches

Managed wholesale and omnichannel operations across 30+ US marketplaces including Walmart, Target+, eBay, Macy's, Etsy & more — supporting multi-million dollar revenue growth. Key achievements: ▸Supervised and mentored 1 team member, ensuring smooth day-to-day marketplace operations ▸Managed end-to-end order fulfillment, inventory tracking, and logistics across 30+ channels ▸Maintained detailed sales and performance data using Google Sheets for reporting and decision-making ▸Coordinated with sales, marketing, and merchandising teams to optimize product listings and promotions ▸Ensured marketplace compliance and account health across all active platforms

Led B2B marketplace expansion and operations for Lifepro across 8+ major US & Canada platforms — driving $2.75M+ in actual sales in 2025 with $3.6M+ forecasted for 2026. Key achievements: ▸Successfully onboarded 4 major retail platforms: Macy's, BestBuy US, BestBuy Canada & Nordstrom expanding Lifepro's B2B distribution network ▸Managed active sales operations across Walmart Canada, Target+, Faire & eBay simultaneously ▸Drove consistent revenue growth across all channels — from $178K/month (Jan 2025) to $462K+ (Nov 2025) ▸Maintained marketplace account health, listings optimization, promotions & compliance across all platforms ▸Managed bulk uploads, catalog management & order processing at scale

Managing end-to-end Meta Ads campaigns for independent e-commerce clients, from strategy and creative direction to audience targeting, budget optimization and performance tracking. ▸ Developed and executed Facebook & Instagram ad strategies tailored to each client's growth goals ▸ Managed ad budgets efficiently — focused on maximizing ROAS and minimizing cost per acquisition ▸ Built custom audience segments, retargeting funnels and lookalike audiences to drive conversions ▸ Achieved 3 lakhs+ in client sales within the first week of campaign launch ▸ Certified Meta Ads Specialist — Meta Certified Digital Marketing Associate (Feb 2026)

Specialized in building and scaling e-commerce brands across multiple US marketplaces — managing end-to-end operations from onboarding to revenue growth. Key achievements: ▸ Managed catalog operations, listings, pricing & inventory across Walmart, Target+, BestBuy, TikTok Shop, Groupon & Shein ▸ Spearheaded SEO & listing optimization to boost product visibility and conversions ▸ Set up and optimized PPC campaigns to drive targeted traffic and maximize ROI ▸ Handled listings protection, account health monitoring & compliance — resolving suspensions efficiently ▸ Managed bulk uploads via flat-file management for large-scale product updates ▸ Oversaw deals, coupons & promotions strategy to drive sales volume and buyer engagement

Built and optimized Shopify stores for e-commerce clients — combining web development and digital marketing to drive online growth. Key achievements: ▸ Designed and developed custom Shopify stores with modern UI/UX, Liquid, HTML, CSS & JavaScript ▸ Managed Shopify setup, product uploads, payment gateways & shipping configurations ▸ Ran Meta Ads campaigns and implemented SEO strategies to improve visibility and conversions ▸ Optimized website performance and user experience to maximize sales conversion ▸ Provided technical support, hosting management & website maintenance for clients