Muhammad Zul Aiman Zulkifli (CAP-E)
Data Analyst - Digital Transformation @ UAC Berhad
About
I don’t just analyze data; I build the digital ecosystems that make data useful. With a professional background spanning Data Analytics and Analytics Project Management, I specialize in turning complex datasets into strategic roadmaps for business success. Currently, at UAC Berhad, I lead end-to-end analytics projects—from gathering requirements and designing system architectures to developing interactive dashboards and data governance policies. My toolkit is built on the Microsoft ecosystem (MS Fabrics, Power BI, PowerApps, and Power Automate) , combined with a deep technical foundation in Python, SQL (MS SQL Server, Snowflake, AWS Athena, BigQuery) I’ve had the opportunity to drive digital roadmaps and AI strategies, ensuring that every insight delivered is high-quality and actionable. I am a lifelong learner, recently adding the INFORMS Certified Analytics Professional (CAP) to my existing credentials from Google and CADS. I am currently exploring the frontiers of Machine Learning, Azure cloud services, and AI-driven analytics. Let’s connect to discuss how we can bridge the gap between data and digital optimization. 📧 mzul.aimanzulkifli@gmail.com Field of Expertise: Data Analytics, Data Modelling, Data Visualization, Business Analytics and Digital Transformation.
Malaysia
Rawang
Building Materials
Data Literacy, Microsoft Power Query, Microsoft Power Apps, Microsoft Power Automate, Stakeholder Management, Digital Project Management, Microsoft Fabric, IT Project Management, Microsoft Power Platform, Exploratory Data Analysis, Digital Transformation, Data Analysis, Data Ethics, Amazon Web Services (AWS), Communication, Web Analytics, Statistical Analysis, Marketing Analytics, R (Programming Language), Teamwork
Experience

Data Analyst - Digital Transformation
Petaling Jaya
1. Participate in the execution of digital project management initiatives, including gathering business requirements, problem identification, managing stakeholder expectations, designing system architectures, and developing digital solutions to optimize business processes by utilizing various tools including Microsoft technologies (e.g. MS Fabrics, Power BI, Power Query, Power Automate, Power Apps, SharePoint, Advanced Excel) and other external digital platforms (e.g CRM, e-signatures, product delivery system, customer feedback system). 2. Lead end-to-end analytics project starting from problem identification, requirement analysis, architecture design, ETL and dashboard development, data governance policy and system maintenance. 3. Contribute in the development of the organization's digital roadmap including analytics, business intelligence, digital transformation and AI strategies with focus on streamlining and transforming business processes through technology and digital optimization. 4. Design, develop, and maintain interactive and operational dashboards using Microsoft Power BI to uncover insights and support data-driven decision-making across the organization.

Data Analyst
Petaling Jaya, Selangor, Malaysia
1. Spearheaded data modeling and data transformation efforts utilizing AWS Athena, Snowflake, and Python to ensure the delivery of dependable outputs. 2. Developed interactive dashboards utilizing Amazon Quicksights and Tableau to offer valuable insights and support effective data storytelling for clients and prospective clients. 3. Managed data pipelines for extracting data from diverse sources, including Snowflakes, Amazon S3, and Google Drive utilizing Python, Google Cloud Platform, DBT and Airflow. 4. Headed data governance initiatives, leveraging Open Metadata, to uphold data quality and standards.

Data Analyst
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
1. Oversaw and analyzed the performance and user traffic of the Verify Halal mobile app through comprehensive digital dashboards, including Google Analytics, Google Play Console, and Apple Store Connect. 2. Managed the intricate data wrangling and transformation processes for all mobile application data, ensuring the production of top-notch, high-quality data. 3. Directed data management activities within databases utilizing MySQL and SQL Server Management Studio(SSMS). 4. Generated regular reports on mobile app performance, user traffic, and pertinent metrics derived from digital dashboards.

Data Analyst
Shah Alam, Selangor, Malaysia
1. Collaborated with cross-functional teams to extract valuable insights on event performance and conducted periodic evaluations. 2. Oversaw and tracked event progress, analyzing client behavior and feedback to identify areas of improvement for future events.

Trainee
Federal Territory of Kuala Lumpur, Malaysia
Data Analyst, Data Star Program: Completed comprehensive modules in the Data Star Program, covering a range of essential skills and technologies including Python (Basic & Advanced), Data Storytelling, SQL (SQLite, MySQL), Data Visualization (Tableau), NoSQL (MongoDB), Descriptive Statistics, Big Data Analytics (Apache Spark), and participated in the Nurture Development Program focused on fostering creativity, innovation, and adaptability. Capstone Project: 1. Led Exploratory Data Analysis (EDA) for a dataset of 4400 customers, employing Python for thorough data cleaning and analysis. 2. Utilized Tableau to create visually impactful data visualizations and incorporated detailed storytelling techniques to generate insights for process improvement and identify opportunities.

Business Analyst
Selangor, Malaysia
1. Facilitated the management of user requirement specifications, effectively translating them into comprehensive functional requirements for development purposes. 2. Orchestrated the User Acceptance Testing (UAT) phases, collaborating with relevant stakeholders such as clients, project managers, and developers to ensure successful testing and validation of project deliverables.

Research Assistant
Perak, Malaysia
1. Collaborated as part of a research team of four to conduct an in-depth study on microfinance institutions in Malaysia and Indonesia. 2. Contributed to proposal writing and actively participated in conducting interview sessions with ten participants, subsequently analyzing the obtained data using qualitative thematic analysis techniques.
Internship Trainee
Kuala Lumpur, Malaysia
1. Successfully implemented an integrated database solution utilizing VBA to consolidate multiple Excel databases, leading to a remarkable 50% improvement in information filtering efficiency. 2. Provided valuable assistance in preparing the Audit Annual Planning for the year 2017, involving collaboration with all relevant stakeholders.
Muhammad Zul Aiman Zulkifli (CAP-E)'s Contact Information
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