Muhammad Zeeshan

Lead national automotive marketing and commercial growth strategy for Jetour Saudi Arabia across OEM alignment, dealer network execution and full funnel demand generation. Own revenue aligned brand strategy covering new vehicle sales, aftersales growth, pricing alignment and customer lifecycle performance across KSA. Key Impact: • Scale annual vehicle sales from 7,500 to 19,500 units (160% YoY) by restructuring go-to-market strategy, aligning dealer execution, and implementing data-driven volume planning. • Position Jetour as the #1 Chinese SUV brand in KSA with 47.4% segment share through pricing strategy, product positioning, and national retail activation. • Own national marketing and commercial performance across sales, aftersales, and digital operations, driving revenue growth, market share expansion, and dealer network effectiveness across KSA. • Deliver 22% year on year growth and achieve up to 119% of planned sales targets by optimizing full funnel demand generation, restructuring media mix, and strengthening CRM driven lead management across the retail network. • Lead national launches of key models including Jetour T1 and Jetour G700, integrating pricing, product positioning, and dealer readiness to accelerate market penetration. • Own multi-million USD (15M+) marketing budget with direct accountability for ROI, revenue contribution, and performance optimization across channels.

Led brand and performance marketing strategy for Kia in central Saudi Arabia, driving revenue growth, retail activation and market share expansion in alignment with OEM standards and dealer network objectives. Owned integrated GTM execution across digital, showroom and field activation channels to accelerate demand generation and sales conversion. Key Impact: • Achieved 112% of regional sales targets within first year by executing hyper-local go-to-market strategy and aligning dealer activation with structured demand planning. • Managed USD 7M annual marketing budget, optimizing allocation toward performance-driven channels to improve cost per lead and increase digital traffic by 30%. • Led major model launches including All New Sportage, Telluride Facelift, All New Carens, and K8 by integrating pricing, positioning, and retail readiness. • Improved lead-to-sales conversion by integrating CRM tracking with showroom processes and aligning campaign execution with dealer sales objectives.

Supported multi brand automotive marketing strategy across Genesis, Hyundai and Geely within Saudi Arabia, contributing to market expansion, digital transformation and data driven decision making across OEM and dealer operations. Played a key role in brand relaunch strategy, market analysis and GTM execution aligned with national sales objectives and volume planning. Key Impact: • Played a key role in go-to-market planning and competitive analysis for multiple Hyundai launches, aligning product strategy with national sales targets. • Contributed to securing the Geely distributorship as part of a 4-member strategic team, supporting brand relaunch and achieving 119% sales growth and 15% segment share in year one. • Delivered executive-level insights and forecasting analysis to support portfolio strategy, pricing alignment, and revenue planning.

Spearheaded Hyundai DMP/L2RM campaign, expanding the customer database by 120% and improving marketing effectiveness via data-driven decisions. 💡 Implemented digital marketing strategies (SEO, PPC, CPL), optimizing media plans and enhancing ROI measurability.

Managed BTL campaigns, ensuring alignment with marketing calendar and timely reporting. 🤝 Collaborated with internal & external teams, presenting actionable, data-driven marketing plans. Supported content creation & optimization, boosting brand visibility and engagement. Cultivated client relationships to maximize campaign effectiveness.

Delivered integrated marketing and growth campaigns for automotive and retail clients across Saudi Arabia, supporting revenue generation, brand positioning and market expansion initiatives. Managed end to end campaign execution across creative, media planning, events and activation aligned with client commercial objectives. Key Impact: • Executed multi channel marketing campaigns driving measurable sales uplift and lead generation growth • Coordinated cross functional teams across creative, media and event operations to deliver on client KPIs • Supported brand strategy development and GTM execution for automotive and retail accounts • Strengthened client reporting frameworks with structured performance tracking and ROI visibility • Contributed to customer acquisition and retail activation initiatives across competitive market segments

I hold a dynamic Bachelor's degree in Commerce with a major in Accounting and Business. This rigorous program equipped me with a profound understanding of financial management, accounting principles, and strategic business practices. Armed with a solid foundation, I am well-prepared to navigate the complexities of financial landscapes and contribute strategically to business success.