Muhammad Lutfi Lazuardi

1. Strategic Planning & Execution: - Develop and implement comprehensive strategic plans to drive business growth in the Sports & Fashion Retail industry. - Identify market opportunities and craft actionable strategies to enhance brand positioning and market share. 2. Business Process Optimization: - Continuously evaluate and improve business processes to enhance efficiency, productivity, and profitability. - Implement best practices in corporate governance and ensure compliance with industry standards and regulations. 3. Data-Driven Decision Making: - Utilize data analytics to inform strategic decisions, optimize business operations, and drive growth. - Monitor key performance indicators (KPIs) to track progress and adjust strategies as needed. 4. Leadership & Team Management: - Lead and mentor cross-functional teams, fostering a culture of innovation, collaboration, and continuous improvement. - Oversee team performance, ensuring alignment with organizational goals and objectives. 5. Online Sales Channel Development: - Spearhead the development and optimization of diverse online sales channels, including e-commerce websites and leading marketplaces. - Monitor and analyze online sales performance, implementing data-driven strategies to boost revenue and customer engagement. 6. Merchandise Planning & Product Development: - Oversee merchandise planning processes, ensuring product assortments meet market demands and consumer preferences. - Guide product development and research initiatives, driving innovation and maintaining a competitive edge in the market.

1. Make plans and strategies to achieve annual targets by detailing strategies for all lines in the company's business processes 2. Determine the target-strategy-action plan with measurable key objective results (OKR). Integrate all the tasks of each team with a clear and effective workflow 3. Make product procurement plans based on measurable data in accordance with predetermined targets 4. Make a comprehensive product performance analysis as consideration in determining sales and promotion strategies 5. Conduct market research & product research into making new products based on consumer needs and well received by the market

1. Constructed high-level strategic business plans and defined new sources of growth by Identifying market gaps and opportunities for 3 Brands ( Elzatta, Dauky, Zatta Men) 2. Make plans and strategies by conducting comprehensive product performance analysis as consideration in determining sales and promotion strategies based on measurable data 2. Make campaign & promo activation in all sales online channel ( Website & Marketplaces ) 3. Negotiated deals with relation management team of each marketplace and curated SKUs for various campaigns, promotions, online marketing, and media as required 4. Analyzed marketplace's progress, activities, sales performances, and category initiatives to drive transaction and revenue performance 5. Managed pricing strategy, product assortment, stock availability of marketplace in the category 6. Worked closely with internal teams (eg: merchandising, PPIC, Marketing & Creative team) to optimize the visibility and credibility of our performance on marketplaces.