Muhammad Chaudhary

Looking after International business and expansion along with retail development for CMD local brand in Pakistan. Responsible for Retail Marketing serves as a liaison between Sales Management, Marketing and Product Management to provide key merchandising and in-store product presentation necessary to support strategic corporate objectives. Responsible for identifying, validating and prioritizing opportunities to improve the consumer experience and increase sales at retail across all categories and channels. This includes development of strategic marketing plans, promotions, effective integration and execution of all efforts at retail locations. Work with Brand Marketing, Creative team, and Sales team to deliver on-brand execution of elements to retailers, strong innovative ROI programs and to market the best in class programs in-store Develop and manage the Retail marketing budget to optimize return on investment and ensure marketing effectiveness.

Group Device Strategy & Operations Leader | Partnership & Innovation Expert As the head of operations for the largest, most successful, and trusted handset distributor, I command an annual turnover of $100 million by effectively reinvesting revenue into the business cycle through efficient recovery management. I orchestrate the internal operational activities of the organization, aligning them with the policies, goals, and objectives established by the CEO. My role encompasses leading and directing diverse business units, including Operations, Human Resources, Information Systems, New Business Development, Sales & Marketing, Customer Services, and Agency Promotion and Communication. I collaborate closely with the CEO to formulate organizational policies and goals that drive operations, personnel, financial performance, and the growth of business units. Ultimately, I am responsible for the commercial side of the business, introducing new products as a distributor to fortify the distribution house and strengthen our market dominance. Key Responsibilities: • Direct internal operations to achieve budgeted results and other financial objectives, ensuring the team remains motivated and highly spirited to deliver optimal results harmoniously. Identify the ideal fit for each role and develop a team recognized as the best in Pakistan. • Implement rigorous checks and balances for monitoring to prevent gaps and surprises, and establish effective SOPs and procedures that facilitate seamless operations. • Develop a comprehensive market intelligence system to maintain vigilance over the competition.

Regional Broadband Innovator | Sales & Customer Experience Strategist As part of the Region's 2nd largest broadband company, I spearhead the provision of the most advanced generation of the Internet (4.5G) LTE-Advanced to users, a pioneering achievement in South Asia and the Middle East. Qtel Group, a leading international communications company, serves over 83M customers across the Middle East, North Africa, and Southeast Asia. Recruited by the CEO to lead a team of over 350 members, I drive sales management and customer experience strategies for the website, retail stores, analytics, customer lifecycle, and churn management. I develop retail strategies to enhance quality sales, minimize churn, and implement innovative customer retention methods. Strategically directing the sales force and Customer Care team, I support robust sales strategies to exceed targets. Managing an annual turnover exceeding $100 million, I devise top-level business sales plans and distribution strategies that ensure a win-win situation for all stakeholders and maximize return on shareholders' investments. I design and implement route-to-market strategies, steadily increase ARPU, and create successful commission structures for both direct and indirect sales channels. Leading the transformation of wi-tribe, I achieved the highest customer satisfaction rating, earning the title of No.1 broadband provider in customer satisfaction from the telecom authority. By integrating all customer touchpoints, I deliver top-tier customer experiences and elevate customer loyalty

Recruited by SEVP in the leading state owned cellular and data service provider, 30,000 plus employees and over 30.5B revenue. Leading the team responsible for sales performance, product management, site experience and analytics for PTCL consumer platform serving B2B and B2C segments Revamped customer care as a bench mark, launched wi-fi EVO device in market and developed one of the largest and most successful distribution network nationwide for EVO and broad band new acquisitions. ATL & BTL activities planned to create brand awareness and launched new packages for land line and other products which was a appreciated by Management and liked by customers successfully. Management and oversight for the Central Region comprising of a team of seasoned experts responsible for ensuring revenue and net adds. The portfolio entails responsibility for inter alia, customer services, formulating strategies, managerial overview and growth of the organizational footprint, also responsible for regional commercial targets i.e. revenue, market share, channel expansion, sales and channel transformation/terminal, customer services, Corporate & Government sector Sales & Services. Efficiently managed and monitored all regional budget heads and maintain desired profitability level in accordance with Management strategy. As General Manager responsible for 110 customer service centers’ daily operations and a team of more than 3500 employees, boost customer service centers’ revenue and profit, by serving customers with a difference and providing one window solutions.

Sales, Retail, and Franchise Unit Leader at Warid | Market Share Champion | Go-to-Market Strategy Expert As an integral part of the Warid launch team, I led the launch of the Sales, Retail, and Franchise Unit with comprehensive responsibility for sales. I am one of the important function heads contributing to Warid's success. I secured the highest market share in the segment by selecting franchises nationwide and establishing 252 franchise operations in record time, successfully achieving all assigned KPIs. My expertise encompasses planning and executing marketing strategies, developing and managing sales and distribution channels, and designing effective go-to-market strategies. I designed franchise models and rolled out 251 operational franchises with a highly trained and well-equipped team, ready to sell. Engineered the franchise commission structure with performance metrics (an industry first), resulting in substantial improvements in franchise performance, with over 80% surpassing their targets from day one.

Overall responsible for business operation for both direct, indirect and corporate segments, all aspects related to Franchise Commission, stock planning and issuance, training & development of the teams and quality hiring was part of day to day operations.

Providing day to day support to franchisees in Lahore region to achieve overall company objectives. Resulting in adding good paying customers and increasing base and enhanced presence by ensuring product availability in retail through continuous retail development within the region. Providing leadership, direction and focus in the Postpaid arena with the objectives of growing the subscriber base and revenue through innovative pricing and products for the specific segments and solutions that enhance customer productivity and increase customer loyalty to achieve low churn.

Developed entire Gujranwala zone as far as franchise and retail network is concerned and got fastest roll out award of Connect nationwide, that really helped in increasing revenues and base and helped franchisees in providing quick solution to their day to day problems. Making sales happen by providing all kinds of strategic and tactical support to from budgeting to sales planning to devising and analyzing marketing programs. Resolving day-to-day operational issues and proactively re-engineering sales and franchise processes.

Managing team of direct sales team members to sell pre and post paid connections to SME, corporate and individual customers, responsible for overall management of team.