Muhammad Hasnain Farid

Manager – Marketing & Merchandising @ Saintwears U.K Bangladesh. Dubai. Pakistan

About

With over nine years of experience, I lead marketing, merchandising, and business development efforts, specializing in B2B marketing, product sourcing, and vendor development for the textile and apparel industry. My work focuses on managing merchandising operations across denim, woven, non-woven, and knitted products while fostering strong relationships with international clients across the US, UK, EU, and the Middle East. I contribute to enhancing brand visibility and ensuring operational excellence by collaborating with inspection teams, vendors, and factories to meet buyer standards and deliver quality results. I am passionate about driving sustainable sourcing, developing strategic sales initiatives, and facilitating seamless order execution to support the company’s growth and reputation.

Country

City

United Arab Emirates

Industry

Textiles

Skill

B2B Marketing, Product Sourcing, Vendor development, Business Development, International Client Handling, Order Execution, Factory Audits, Garment Manufacturing, Denim Product Development, Supplier Relationship Management, Merchandise Planning, Start-up Leadership, Start-up Ventures, Quality Assurance, Quality Auditing, Microsoft Excel, Microsoft Office, Management, HTML, Microsoft Word

Experience

Manager – Marketing & Merchandising

Saintwears U.K Bangladesh. Dubai. Pakistan

2021-12 - 2025-9 · 3 yrs 10 mos

Punjab, Pakistan

Led end-to-end merchandising and sourcing operations for UK fashion clients by coordinating product development, costing, production planning, and shipment execution, resulting in consistent on-time deliveries and improved buyer satisfaction. Managed and strengthened supplier partnerships across Pakistan and Asia through regular performance reviews, production tracking, and quality follow-ups, improving vendor reliability and reducing production delays. Negotiated pricing, MOQs, and lead times with manufacturers using detailed cost breakdowns and market benchmarks, supporting margin optimization while maintaining quality standards. Acted as the primary liaison between UK buyers, factories, QA teams, and logistics partners, ensuring clear communication, faster issue resolution, and smooth order execution from sampling to final shipment. Developed commercial reports and order analyses including costing sheets, margin evaluations, and production status summaries to support management decision-making and forecasting.

Assistant Merchandising Manager

Base of Quality & Inspection

2016-10 - 2021-11 · 5 yrs 2 mos

Pakistan

Led the marketing and business development for third-party inspection services, targeting clients in the textile and garments sector. Managed end-to-end merchandising operations for denim, non-woven, woven, and knitted product lines. Built and maintained relationships with over 50+ international clients across the US, UK, EU, and Middle East. Coordinated with inspection teams, suppliers, and factories to ensure timely production, quality control, and compliance with buyer standards. Conducted factory audits, negotiated with vendors, and facilitated bulk order execution. Developed sales strategies, promotional materials, and online visibility campaigns to increase BQI’s brand recognition in export markets. Trained and led a team of junior merchandisers and inspection executives. Successfully acquired new contracts worth over $500,000+ through targeted marketing and personal networking. Worked closely with design and product development teams to align product specs with buyer requirements.

Research Associate

Tti Testing Laboratories

2015-3 - 2016-9 · 1 yr 7 mos

Lahore

Business Development Market intelligence Advising new businesses Generate new development deals/proposals Fabric Testing Flammability Testing Tensile & Tear Testing R&D