Muhammad Arifiansyah Anandira

• People Management: Report directly to Founder & Director while leading a team of 15 across Operational, Marketing & Sales, Accounting, and others. Played a foundational role in establishing the company, setting up all operational workflows outside IT. • Strategic Planning: Develop demand-supply forecasting to balance Driver Availability and Customer Needs. Focus on service fulfillment, optimizing driver allocation, ensuring vehicle readiness & minimizing apps downtime. • Driver Engagement: Initiate & implement driver-partner acquisition & retention by doing Canvassing, Media Advertising, Community Engagement & Rewards Program. • Logistics Management: Oversee vehicle allocation and coordinate with leasing and maintenance partners to support operations. • Safety & Compliance: Ensure all operational activities aligned to local transportation regulations and implement safety protocols for both drivers and passengers. • Product Management: Collaborate with Product & IT teams to enhance app features and operational tools for improved user experience. • Customer Engagement: Lead the end-to-end customer acquisition strategy, covering awareness, conversion, and post-service experience. Manage offline media (driver’s jacket) & digital media (social media), handle customer complaints, and establish partnerships with third parties like airports. • Profit & Loss Management & Budgeting: Oversee pricing and margin strategies while managing budgets to align with company objectives. Key Achievements: • Achieve 11k++ drivers acquisition overachieved KPI by 1100% within 3 months. • Succeed doing partnership with Soekarno Hatta Airport to enhance sales estimated by 7.5x from current baseline. • Cost optimization by 30% by negotiating well with vendors. • Customer acquired by 10k++ within 4 months

• Career Path: Achieved two promotions within three years — advanced to Supervisor in the second year and further elevated to Team Lead in the third year. • People Management: Lead team of 8 consists of Acquisition Coordinator & Executive. • Strategic Planning: Designed and executed driver acquisition and retention strategies to consistently meet monthly targets. Managed the end-to-end journey from driver registration and onboarding to ongoing engagement initiatives. • Driver Engagement: Ensure driver’s availability to operate & proactively addressed issues with inactive drivers to prevent service gaps. • Safety & Compliance: Enforced safety standards and implemented fraud detection protocols to maintain a secure and compliant driver ecosystem. • Market Research: Conducted field surveys across the Greater Jakarta area (Jabodetabek) to assess Grab Indonesia’s market position relative to competitors. Key Achievements: • Achieved driver acquisition monthly target in average by 100%. • Reduce inactive driver rate by 30%. • Delivered actionable insight for company from doing Market Research: region won measured by driver & customer & competitor’s activities there.