Muhammad Ali B.

Muhammad Ali B.

Head of Marketing @ AUXSOL

About

I am a versatile commercial leader with over a decade of experience driving market dominance across the Renewable Energy (Auxsol) (Livoltek), Telecom (Jazz), Banking (MCB), and Mobile (Infinix) industries. My expertise lies in the powerful intersection of high-level B2B sales growth and 360-degree marketing oversight. Throughout my career, I have mastered the art of building brands from the ground up while ensuring sustainable revenue through robust distribution networks. Core Expertise: Sales & B2B Leadership: Specialist in identifying and onboarding Tier-1 Importers and Distributors. I have a proven track record of building nationwide distribution networks and managing complex international trade operations to scale business footprint. 360° Marketing Integration: Expert in leading ATL, BTL, and digital initiatives. From producing high-impact TVCs and DVCs to spearheading SEO-driven digital growth, I ensure a cohesive brand narrative across all touchpoints. Events & PR Management: A seasoned expert in event management and exhibitions, orchestrating large-scale activations that bridge the gap between online engagement and offline experience. I specialize in PR management and maintaining high-level relationships with global creative agencies and vendors. Strategic Growth: Whether it's managing "Below-the-Line" (BTL) operations on a national scale or marrying offline prowess with digital prowess, my focus remains on tangible ROI and market positioning. I thrive on turning complex market challenges into growth opportunities by aligning sales objectives with creative marketing execution.

Country

Pakistan

City

Lahore District

Industry

Transportation/Trucking/Railroad

Skill

Salesforce B2B Commerce, Business-to-Business (B2B), Distribution Management, TVC production, PR Management, Event Activation, Exhibitions, ATL Marketing, Creative Agencies, Strategic Marketing, Go-to-Market Strategy, Product Launch, Printing, E-Commerce, Search Engine Optimization (SEO), BTL Activations, Bill Board, Training Program Development, Online promotions, KOL

Experience

AUXSOL

Head of Marketing

AUXSOL

LinkedIn
2024-11 - Present · 1 yr 11 mos

Lahore, Punjab, Pakistan

• Analyzed competitors' strategies to position brand effectively in the market. • Collaborated with stakeholders to improve brand image and market positioning. • Led marketing team to achieve new goals and drive brand growth.

AUXSOL

Head of Sales and Marketing Branding

AUXSOL

LinkedIn
2024-10 - Present · 2 yrs

Pakistan

I am a versatile commercial leader with over a decade of experience driving market dominance across the Renewable Energy (Auxsol) (Livoltek), Telecom (Jazz), Banking (MCB), and Mobile (Infinix) industries. My expertise lies in the powerful intersection of high-level B2B sales growth and 360-degree marketing oversight. Throughout my career, I have mastered the art of building brands from the ground up while ensuring sustainable revenue through robust distribution networks. Core Expertise: Sales & B2B Leadership: Specialist in identifying and onboarding Tier-1 Importers and Distributors. I have a proven track record of building nationwide distribution networks and managing complex international trade operations to scale business footprint. 360° Marketing Integration: Expert in leading ATL, BTL, and digital initiatives. From producing high-impact TVCs and DVCs to spearheading SEO-driven digital growth, I ensure a cohesive brand narrative across all touchpoints. Events & PR Management: A seasoned expert in event management and exhibitions, orchestrating large-scale activations that bridge the gap between online engagement and offline experience. I specialize in PR management and maintaining high-level relationships with global creative agencies and vendors. Strategic Growth: Whether it's managing "Below-the-Line" (BTL) operations on a national scale or marrying offline prowess with digital prowess, my focus remains on tangible ROI and market positioning. I thrive on turning complex market challenges into growth opportunities by aligning sales objectives with creative marketing execution.

Hexing Group

Head of Marketing

Hexing Group

LinkedIn
2023-2 - 2024-11 · 1 yr 10 mos

Lahore, Punjab, Pakistan

• Led marketing initiatives for Hexing Energy Pakistan, focusing on consumer engagement, SEO, and new product launches. • Developed and executed offline marketing strategies, including out-of-home campaigns and online/offline activations. • Aligned brand image standards and managed social media platforms to drive brand awareness and customer engagement.

LIVOLTEK

Head of Marketing

LIVOLTEK

LinkedIn
2023-2 - 2024-11 · 1 yr 10 mos

Lahore, Punjab, Pakistan

infinix mobile

BTL Marketing Manager

infinix mobile

LinkedIn
2018-8 - 2023-2 · 4 yrs 7 mos

Lahore, Pakistan

infinix mobile

Head of Marketing

infinix mobile

LinkedIn
2018-8 - 2022-6 · 3 yrs 11 mos

Lahore, Pakistan

University of Management and Technology - UMT

Graduate Student

University of Management and Technology - UMT

LinkedIn
2016-2 - 2023-2 · 7 yrs 1 mo

Lahore, Pakistan

I am final Semester student of Master of Marketing Management . Now I am professionally Certified Startx BrandPRO simulation from Paris.

Jibraeel-E-Ameen Technologies

OWNER

Jibraeel-E-Ameen Technologies

2015-6 - 2023-2 · 7 yrs 9 mos

Lahore Pakistan

Jazz

CCR

Jazz

LinkedIn
2011-2 - 2023-2 · 12 yrs 1 mo
Vivo smartphone

Management Trainee Officer (MTO)

Vivo smartphone

2017-8 - 2018-5 · 10 mos

19-A, C-2 Gulberg III Hussain Chowk Lahore

Vivo Electric: Designation: MTO (HO) Department: Marketing (Terminal) Since : 1st Aug 2017 To May 2018 MTO (Management Trainee Officer) In head office of Vivo Smart phone Company. Assigned Duties By Director: Activates Sales Stock Management Promoter Management Training Recruitment Market analysis Other Company Mobile Comparison Market Check

Education

University of Management and Technology - UMT

University of Management and Technology - UMT

LinkedIn

Marketing/Marketing Management, General

2016-2 - 2018-10 · 2 yrs 9 mos
University of Management and Technology - UMT

University of Management and Technology - UMT

LinkedIn

Marketing/Marketing Management, General

2016 - 2018 · 2 yrs
University of the Punjab

University of the Punjab

LinkedIn

Business/Commerce, General

2008 - 2010 · 2 yrs

Muhammad Ali B.'s Contact Information

Email

******@***.com

Phone

(**) *** ****

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