
ming wang
solution architect
About
Over a decade of experience in data driven marketing from market research, marketing engagement to CRM and marketing automation. I am enthusiastic in simplifying complex problems and designing robust and automated solutions. I am passionate about using data to drive business decisions, and make business recommendations (e.g. cost-benefit, forecasting, data story) with effective presentations of findings at multiple levels of stakeholders through visual displays of quantitative information. I am a proactive, hands-on leader with a proven record of success in global cross-functional teams. I excel at analytical and problem solving and innovation into use around creating solutions for data management challenges.
australia
sydney
marketing and advertising
management, market research, project management, online research, marketing research, account management, data analysis, strategy, customer insight, problem solving, operations management, supply management, time management, panel data analysis, email marketing, online advertising, digital marketing, marketing, data visualization, critical thinking, strategic sourcing, digital strategy, team management, strategic partnerships, databases, business process improvement, quantitative research, analytics, business intelligence, microsoft excel, communication, executive leadership, leadership, database admin, design thinking, tableau, data segmentation, sfmc
Experience

solution architect
datarati

panel solutions director apac
dynata

database developer
permissioncorp
* Implement best practice methods for SQL Queries * Ensure support to development team for any performance issues * Analyse code for problem resolution and performance optimizations * Write SQL statement for ad-hoc report generation.

salesforce marketing cloud solutions lead
ignite digital
Lead a team of technical architect and developers in defining the technical architecture landscape within the Salesforce Marketing Cloud, identifying gaps between current and desired end-states, and delivering a comprehensive solution.

operations manager, anz
survey sampling international
* SSI acquired MyOpinions in Jul 2015. * Leading an integration team focusing in all operational aspects of community website, project management tool, member compliance and client service delivery including process optimization, account mapping, and team management. * Key achievements: * Implemented API data integration to allowed SSI system accessing to MyOpinions and SmileCity panel asset from day 1. * Improve ultilization of MyOpinions panel by more than 70% * Exceed the expected target deadline to migrate legacy panel platforms to SSI hosted panel platform in just under 3 months * Hitting over 90% of customer retention post-acquisition of MyOpinions and SmileCity * Conducted training to be operational ready to hit the ground running from day 1 of the SSI|MyOpinions integration using DK for all client service team members

head of campaign operations
permissioncorp
* Key responsibilities include: * Oversee the expansion of the operations team and lead a team of 4 staff in both digital advertising operations division and online research division of PermissionCorp * Membership acquisition strategy on our consumer websites (EmailCash/RewardsCentral) using mix of online and offline sources, including SEO, Email marketing * Design, implement and maintain the project management tool and sampling system to improve overall team's efficiency * Management, setups, analysis and new strategy arrangements for all existing and new lead generation/acquisition campaigns * Management and provision of all technical advice to both internal and external parties (clients) in areas of tag macro insertions, HTML troubleshoots, coding, tracking and analytics * In collaboration with the business development team to grow the revenue in the online research business

technical project manager
permissioncorp
* Building up my knowledge and experience in the online marketing and online research field. Coordinate daily operations in the online research and marketing sector, whilst working in a fast paced environment that demands a high level of accuracy and skill. * Key responsibilities include: * Performing sampling and panel management using SQL; * Running data/sales report using SQL * Discuss each project with the client with includes providing a brief about the projects complexity and timings. * Liaising with other team members to ensure projects run smoothly * Ensuring online questionnaires are accurate and thoroughly tested * Managing fieldwork and quotas, ensuring available sample is efficiently used * Managing the data quality assurance process * Consulting with clients on how to run projects online * Script surveys * Maintaining accurate records of jobs

head of research operations, anz
myopinions
* Build, operate, scale and improve Panel Community Operations for Australia and New Zealand. * Key achievements: * Oversee the expansion of the operations team and manage talent and performance management * Coordinate and participate in product development and management, through initial product concept and testing to ongoing monitoring of market success * Develop and present best practices, technical concepts and technologies for innovative digital solutions * Roll out welcome journey for our community panel and improved member engagement and survey started rate * Setting up quality assurance process and protocol to be the first of few Australian MR firm to achieve the ISO 20252 and ISO 26362 accreditation * Implementation of in-house CRM system powering our pricing model and survey production platform with all the data model * Assisting with all partnership, joint ventures, synergy relating to MyOpinions resulting in the acquisition of panels asset to SSI

director, supply apac
survey sampling international
* I am responsible in implementing strategies to utilize sample sources effectively and efficiently including both proprietary and external samples. Key focus of my work: * Management of the Supply team covering 14 markets in APAC region (Australia, China, Hong Kong, Taiwan, Japan, South Korea, New Zealand, Singapore, Indonesia, Malaysia, Thailand, Vietnam, Philippines, and India) * Responsible for the optimization of SSI online sample universe via our proprietary Dynamix system * Strategic planning to build panel product to meet sales targets and budgets * Oversees the profiling and segmentation of SSI's panel * Identify panel recruitment needs based on the demand shortfall from our core panels * Meet or exceed the product cost in the APAC region * Sourcing, due diligence and on boarding of new adhoc vendors across multiple channels * Establish strong relationships with external vendors, monitoring costs incurred from external sample acquisition * Analyse and interpret data to identify trends and causes of performance gaps
Education
university of sydney
Achievements: - Granted membership in the Golden Key International Honour Society in 2004 - Placed as Honour Class II, Division 1 - Placed on the Dean's list of Excellence in Academic Performance, School of Electrical and Information Engineering 2003 - Named on Honour Roll (Distinction Average), School of Information Technologies 2002 - Completed my Thesis - "Fast Converging Adaptive Multiuser Detector on DS-CDMA System" with distinction Activities and Societies: - Attend ALW course to train as a leader
university of sydney
management
Achievements: - Completed the course with distinction average (Distinction - 79.9) - Completed 6 month research project with distinction average
ming wang's Contact Information
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