Michelle Swanson

Lead, plan and track the development of products throughout the product life cycle, from inception through introduction into the marketplace Collaborate with stakeholders such as Data Scientists, Legal, Compliance, Business Solutions, Technology, Sales and UX/UI to identify business needs and prioritize Manage and communicate the long term roadmap and product vision across the organization Coordinate with go-to-market strategy teams to complete marketing communications during product launches

Participate and lead SAFe ceremonies (sprint planning, backlog grooming, retro, and standups, JAD sessions) Break down features and epics into high-quality technical user stories for development and accept stories Write technical documentation for product functionality Write and execute on test plans

Lead sprint ceremonies (sprint planning, backlog grooming, retro, and daily standups). Establish scrum team goals. Plan and execute on multiple company wide go-to-market plans simultaneously. Prioritize and manage the backlog. Gather and prioritize requirements. Write high-quality user stories and requirements for use of our Development and QA teams. Plan and implement A/B tests related to conversion, average order value, or partner tests to continuously learn and optimize ecommerce pages. Monitor KPIs and communicate performance to executives.

Create high-quality user stories and requirements for Development and QA teams. Coordinate company-wide go-to-market plans, working with all departments to execute, including Project Management, Development, UX/Design, QA, Marketing, Customer Service, Sales, Analytics, Advertising and Finance. Participate in backlog grooming, release and sprint planning. Monitor key metrics and identify emerging issues and opportunities for Legacy’s digital media business. Provide input in product requests, business cases and opportunity assessments based upon application capabilities, user needs and data analysis. Create A/B product tests using Optimizely. Prepare project plans, decision documentation, and keep stakeholders informed on status of product releases, accomplishments, and issues in a timely fashion. Develop action plans to resolve delays and work with development team mitigate roadblocks. Assist Product Managers and other stakeholders with problem analysis and problem resolution, as well as field data and application related questions. Meet with internal and external contacts to gather product feedback. Document procedures to support use of new products.

Facilitate the implementation of key company initiatives such as onboarding new clients, rolling out new products, and overseeing IT projects. Provide guidance and direction to implementation team members, including setting performance standards and monitoring performance. Evaluate personnel actions according to company policy and procedure. Monitor time management, mood, and morale of team members. Assign and oversee implementation related projects to team members and provide assistance along the way to ensure a project is completed to meet client’s requirements. Provide ongoing assistance to Sales Managers and Client Success Team Managers in periodic client related issues. Work with Product Managers to develop and create new products/features and enhancements to existing products from a client perspective. Manage technical improvements for clients and escalate to DevOps and Development teams as appropriate. Identify creative technical solutions to meet the client’s needs, balancing Legacy.com’s capability with the desire to make the team happy. Initiate and manage the launch process of products from start to “go-live”. Maintain implementation related documentation, procedures, and communication templates. Track progress of launches and various IT projects within JIRA’s ticketing and project management software.

Facilitate the implementation of key company initiatives Work with product managers to develop and create enhancements to existing products Manage new site launches and implementation process Work with clients to ensure new site is in production within an agreed upon time frame Integrate new client’s site settings into Legacy's utility program Identify creative technical solutions to meet client’s needs Execute email marketing campaigns via Silverpop email marketing platform Assist affiliate managers with communications regarding new launch initiatives Manage technical improvements for newspaper affiliates and escalate to the technical team as appropriate