M.Soykan HAKTANIRLAR

Responsible for establishing and developing the overseas sales structure of the newly launched aftermarket brand, PRS Steering & Suspension Parts. Led international sales and marketing activities with a focus on brand positioning, market expansion, distributor development, and customer acquisition across global aftermarket markets. Key responsibilities included: Developing sales strategies, targets, and market growth plans Monitoring market trends, competitor activities, and commercial performance Managing international customer relations and distributor networks Planning and executing marketing strategies and promotional activities Managing product positioning, pricing, and market segmentation Organizing international trade fairs and business trips (Automechanika, Equip Auto, MIMS, Automec) Coordinating catalogue preparation, website development, and advertising activities Reporting sales performance and market analysis to top management Core focus areas included steering and suspension components for the automotive aftermarket.

Responsible for aftermarket sales and marketing activities of a new brand, "PRS Steering & Suspension Parts"

Started my career in the automotive aftermarket industry by taking active roles across sales, marketing, import operations, and customer relationship management. Key Responsibilities & Achievements Marketing Specialist Conducted international business trips and customer visits to analyze existing and potential markets Prepared detailed market and customer reports to support business development activities Represented the company at international automotive aftermarket trade fairs Performed market research and competitor analysis for new product development opportunities Import Manager Managed the complete import and supply chain process from order creation to final delivery Coordinated with international suppliers and logistics partners Organized shipments, monitored lead times, and reported import costs and operational performance Customer Representative Prepared quotations and managed customer inquiries Processed orders through ERP systems and coordinated the full sales cycle from order intake to payment collection Managed customer relationships through CRM systems to maximize customer satisfaction and support sales growth Handled customer complaints and provided effective resolution processes This multi-functional experience provided a strong foundation in automotive aftermarket operations, international trade, sales processes, and customer management.

Responsible for the export transactions of the company: entering and planning the orders, organizing shipments, preparing documents etc.