Moon Sik Kim

Head of Product & Business Development (LATAM) @ CNAI

About

I am a marketing and growth leader with a career built at the intersection of strategy, product, and operations. My journey spans multinationals such as LG and Samsung, as well as founding and managing retail and digital businesses, always with full P&L management responsibility and a focus on sustainable growth. I specialize in designing and executing Go-to-Market strategies that integrate brand positioning, commercial objectives, and operational execution. My approach combines Growth Marketing and data-driven decision-making to generate measurable results, improve customer acquisition, and optimize ROI. Currently, I lead the development of AI-powered solutions at CNAI in South Korea, focusing on Product Development for the photography industry. This includes Generative AI applications for image recognition and creation, user experience design, testing, market intelligence, and product launches. What sets me apart is the ability to bridge product, technology, marketing, and sales — ensuring that every initiative is aligned with both market demands and business goals. I thrive in environments that demand innovation, cross-functional leadership, and execution discipline.

Country

Brazil

City

Ribeirão Preto

Industry

Computer Software

Skill

Network Infrastructure, Systems Configuration, Technology Implementation, Client Support, Business Operations Management, Financial Strategy, ERP Implementations, Procurement Management, Production Optimization, Operations Process Improvement, Supply Chain Optimization, Retail Operations, Cross-team Collaboration, Efficiency Enhancement, S&OP / Demand Planning, Inventory Optimization, Logistics Management, Cost Reduction, Forecast Accuracy Improvement, Sales Planning

Experience

Head of Product & Business Development (LATAM)

CNAI

2024-8 - Present · 2 yrs 2 mos

Seoul, South Korea

• Lead the development of AI-driven image recognition and generative software for the professional photography industry. • Design and implement scalable and secure frameworks to ensure high product performance. • Oversee UI/UX design, creating intuitive and user-friendly interfaces tailored to professional photographers. • Manage product testing and validation (functional, usability, performance) to guarantee quality before launch. • Conduct market intelligence and competitive analysis to identify trends and opportunities. • Drive Go-to-Market strategy, including positioning, pricing, channels, and launch plans.

Founder & CEO

JellaHit

2019-1 - Present · 7 yrs 9 mos

Ribeirão Preto Area, Brazil

• Directed strategic business planning and execution, driving sustainable growth and profitability. • Managed budgeting, P&L oversight, financial projections, and cash flow. • Led digital transformation and e-commerce strategies, significantly enhancing online presence and revenue.

Founder & CEO

Dpixmidia | Mosaik Digital

2017-4 - Present · 9 yrs 6 mos

Ribeirão Preto Area, Brazil

• Developed and executed business and sales strategies, expanding client base and revenue streams. • Oversaw marketing initiatives and financial controls for efficient budget management. • Managed and expanded the business pipeline, proactively identifying new market opportunities.

B2B Product Manager

LG Electronics Brasil

2015-9 - 2017-4 · 1 yr 8 mos

São Paulo Area, Brazil

• Led sales planning, demand forecasting, and channel management to optimize inventory and maximize market penetration. • Managed P&L analysis, PRM processes, and Go-to-Market strategies. • Enhanced operational efficiency through KPI-driven performance management.

B2B Planning & Operation Manager

LG Electronics Brasil

2014-9 - 2015-8 · 1 yr

São Paulo

SCM Process Innovation Supervisor

Samsung Electronics

2013-2 - 2014-9 · 1 yr 8 mos

São Paulo

• Process Innovation & Project Management (Innovative processes development and implementation focused on the demand planning and retail & channel management operation excellence) • SCM Operation (Demand planning, S&OP, SCM KPIs monitoring and improvement plan, stock allocation, logistics and distribution optimization, Samsung’s Global SCM system management, responsible for conducting trainings on SCM concepts and systems operation) • Collaboration (Electronic Data Interchange (EDI) expansion and improvement projects, Customer Value Proposition (CVP) implementation project, Collaborative Planning, Forecasting and Replenishment (CPFR) implementation project, Vendor Managed Replenishment (VMR) implementation project, Global Samsung Business Network system administrator) • Retail & Channel Management (Market intelligence, floor share, display share, in-store share, promoter allocation, promotion effectiveness, product mix effectiveness analysis)

Director

HayanGroup

2009-9 - 2013-1 · 3 yrs 5 mos

Ribeirão Preto

• Oversaw financial strategies, human resources, procurement, and sales, driving business expansion. • Managed IT infrastructure, ERP, and BI implementations to improve operational efficiency. • Developed production optimization strategies, reducing costs and improving output quality.

System Analyst / Intern

Accenture do Brasil

2005-4 - 2006-8 · 1 yr 5 mos

São Paulo

• Configured Oracle CRM modules and delivered network infrastructure projects. • Improved technology capabilities and client satisfaction through system enhancements.