Mshari Alothman
Brand Manager @ SAL Saudi Logistics Services
About
With over a decade of marketing experience, I have an exceptional academic and professional background in Marketing & Brand Management within leading companies. I hold a Master of Science (MSc) degree in Business and Management from University of Plymouth, where I gained valuable knowledge and skills in strategic planning, market research, and customer relationship management. Currently, I am a brand manager at SAL Saudi Logistics Services, where I lead and execute branding and communication strategies to increase brand awareness, loyalty, and value. In my previous roles, I have successfully managed and delivered multiple marketing campaigns, projects, and events, achieving outstanding results and positive feedback from clients and stakeholders. I am dedicated to continuously improving processes and adapting to the ever-changing market landscape. My results-driven approach and proactive problem-solving skills have consistently delivered outstanding results. I am passionate about creating and communicating compelling brand stories that resonate with the target audience and drive business growth.
Saudi Arabia
Riyadh
Logistics & Supply Chain
Creative Direction, Strategic Communications, Brand Governance, Marketing Campaigns, Brand Marketing, Market Planning, Agency Management, Brand Strategy, Marketing Communications, Brand Management, Management, Project Management, Banking, Business Strategy, Strategic Planning, Team Building, Negotiation, Business Planning, Microsoft Office, Market Research
Experience

Brand Experience Director
Riyadh, Saudi Arabia
My work focuses on shaping how SAL is experienced across every touchpoint. By combining brand strategy, market insights, creative development, and experience design, I help create consistent and meaningful brand experiences that strengthen perception, support business objectives, and reinforce SAL’s position as a leading logistics champion.

Marketing Product Development Specialist
Deutsche Gulf Finance
Al-Riyadh Governorate, Saudi Arabia

GDP Trainee
Mathar Street Riyadh, Central 11437
a) Maintain and manage an assigned portfolio with existing clients to retain and grow relationships in a profitable manner and in line with assigned business growth targets. b) Identify, solicit and acquire new clients in line with approved corporate strategies. c) Negotiate appropriate facilities in conformity with the company’s underwriting standards and risk adjusted targets after thorough analysis of information necessary for the preparation of a detailed credit proposal. d) Making regular visits to clients for both monitoring and business generation purposes. f) Establish effective and professional communication (both internal and external) to ensure turnaround time within designated parameters and higher client satisfaction levels. g) Ensure timely and accurate credit administrations through timely completion of annual reviews and regular monitoring of financials, covenants and other parameters within the review cycle. i) Comply with internal audit requirements in line with the policy guidelines, to ensure high standards of uniformity and consistency across the company
Education

Business and Management
Detailed knowledge and understanding of organisations, the dynamic external environments in which they operate, and their management, and leadership with the ability to apply knowledge and understanding of business and management to complex situations to enhance decision making and management practice in general. Thesis in Project Management: Evaluating people management.

Business And Management
Grade: Second Class The course designed to help studying organisations, their management and the changing business environment, and develop the skills and knowledge that businesses look for in graduates. (Strategic Marketing Management): Apply strategic marketing management theory to the solution of realistic business problems. (Personnel Management): Use appropriate concepts and perspectives to analyse workplace behaviour and employment processes and critically evaluate the contradictions and outcomes of choices when managing people as a resource.
Mshari Alothman's Contact Information
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