Mariana Finelli

Clients: Universal Studios, AstraZeneca, Colgate, Grupo Petrópolis ( Cerveja Petra, Cacildis, BlackPrincess), AkzoNobel (Tintas Coral), Softys (BabySec, LadySoft and Kitchen). - I actively participated in briefings and meetings with clients from different sectors to understand their needs and objectives. - I carried out market research to analyze and identify new trends, opportunities, and threats. - I efficiently curated influencers for campaigns, optimizing brand representation and ensuring alignment with the client's objectives. - Helped develop strategies and events for campaigns, contributing to the success of marketing initiatives. - Built with the team detailed monthly reports and metrics analyzing influencer campaigns, providing valuable insights for continuous improvement. - Created effective relationships with macro, mid, and micro influencers.

-Developed exclusive events for C-level leaders and CMOs of the largest companies in the national and international market along with Mkt Manager. -Successfully implemented new marketing strategies, achieving increased views and engagement on Zmes' communication platforms. -I actively contributed to the planning, production and successful promotion of the "Clube CMO" podcasts. -Managed deliveries for the production and implementation of content for social networks. -Achieved coverage of Zmes and its projects in the country's largest media outlets. -Ensured Zmes' coverage at more than 5 events, such as Cannes Lions, SXSW and WebSummit.

-Guaranteed the organization and coverage of more than 10,000 news headlines - Greenpeace's daily clipping. -Led the creation and preparation of press kits, strengthening the organization's relationship with its target audience. -Developed and distributed effective press releases to increase the visibility of Greenpeace's campaigns. -Responsible for updating the mailling of influencers, journalists and advisors. -Established and maintained solid relationships with journalists and advisors, facilitating media coverage. -Contributed to the development of monthly campaign reports and debriefings. -Carried out trend analysis, identifying new talent - a new influencer base - and communication strategies. -Translated oficial documents for Greenpeace International.

-Led a team of more than 200 volunteers, ensuring the organization and success of the campaigns. -Created and led 7 internal campaigns. -Successfully recruited partners in the food sector, from initial outreach to constant follow-up (outreach and follow up). -I collaborated with MFA's international team on global strategic planning. -I was responsible for creating content for EscolhaVeg social networks. -I implemented quantitative metrics and detailed analysis to provide insights in the monthly reporting of all campaigns.

-Responsible for organizing internal and external events. -Developed marketing strategies and content creation. -Performed customer service and communication with suppliers (telephone and e-mail). -Implemented product registration in the totvs system.

Exchange Year in Gold Coast, Australia