Muhammad Rusli Munzir

- Developed product strategy to guide market analysis and product development roadmap. - Led the product development process for the Souyu brand, overseeing the creation of brand identity, guidelines, and product lineup planning. - Coordinated with packaging suppliers, OEM formula factories, and managed relevant regulatory processes. - Provided influential leadership in understanding the target market and consumer preferences. - Played a crucial role in market research, competitor analysis, and consumer insights to establish product concepts and positioning strategies.

- Developed and proposed a long-term product roadmap in the Loyalty Product stream that balanced customer needs, business objectives, and technical capabilities. Directly approved proposal by C-level management. - Gather and analyze customer needs to identify promotion product improvement opportunities. - Collaborate with engineering and marketing teams to ensure timely and successful product launches to provide a new Promo Engine implemented in all Paxel platforms to support Paxel in-app promotion programs.

- Strategic advisor to start-up company owner, providing guidance on market analysis and product development strategies. - Led the product development process for a female skincare brand, overseeing the creation of a brand name, identity, guidelines, and product lineup. - Coordinated with packaging suppliers, OEM formula factories, and managed relevant regulatory processes. - Provided influential leadership in creating a captivating brand from scratch, capturing the essence of the target market and consumer preferences. - Played a key role in market research, competitor analysis, and consumer insights to inform product concept and positioning strategies. Achievements: - Deliver an on-time product planning proposal & development as expected by the company owner.

- GATSBY brand & category strategy formulation, creating new product concepts, or improving existing products of Mandom Indonesia for domestic & export markets. - Led the ideation and implementation of new product concepts and improvements, based on extensive market research, consumer insights, and product testing. - Utilized strategic frameworks such as UVP, STP, 4P analysis, and COG analysis to optimize product positioning, pricing, and go-to-market strategies. - Initiate and supervise ideation of formula & packaging design development, from visual art to specification of all packaging components, ensuring alignment with brand identity and market expectations. - Generated comprehensive post-launch evaluations and sales performance reports, providing valuable insights for continuous improvement and future product development initiatives. - Controlled and monitored the end-to-end product development process, ensuring timely execution and adherence to budget constraints.

Product Launch: -GATSBY Facial Micro Foam series as a new innovation in Men's Facial Wash category with proposing new pump foam type. -GATSBY Styling Pomade series additional item of Urban Dry & Perfect Rise. -GATSBY Styling Pomade series additional item of Supreme Hold plus two additional size of both Supreme Grease & Supreme Hold (April 2016). This series has reach average of sales around 50,000 dz/month in 2016. -GATSBY Executive Shape Series in Indonesia market to fulfill professional segment of consumer of Hairstyling (April 2016) -GATSBY Set & Keep Spray Ultra Hard series in India market (February 2016). -Gatsby Styling Wax Series for domestic & export market (September 2014) -Gatsby Styling Pomade Supreme Grease cooperate with Product Development Hair Styling Team (May 2014) and achieve more than 200% of sales target. -GATSBY Hair Styling Mist Series (February 2014)

Product Launch: -GATSBY Styling Pomade series additional item of Supreme Hold plus two additional size of both Supreme Grease & Supreme Hold (April 2016). This series has reach average of sales around 50,000 dz/month in 2016. -Successfully launch GATSBY Executive Shape Series in Indonesia market to fulfill professional segment of consumer of Hairstyling (April 2016) -Successfully launch new additional item of GATSBY Set & Keep Spray Ultra Hard series in India market (February 2016). -Successfully renew Gatsby Styling Wax Series for domestic & export market (September 2014) -Successfully create new Gatsby Styling Pomade Supreme Grease cooperate with Product Development Hair Styling Team (May 2014) and achieve more than 200% of sales target. -Successfully launch the new concept of Hair Styling product with GATSBY Hair Styling Mist Series (February 2014)

Social Student Executive Organisation, Study, Laboratory Research