Anna Madeleine Wangerud

Responsibilities • Develop and implement the CRM strategy and plans • Project lead for all communication and data planning and execution for two acquisitions • Develop and implement acquisition plans; email, push notifications, in-app • Work closely with the markets to secure consistency and alignment with other media strategies • Initiate and lead development projects within CRM (Lifecycle Marketing, Retention, Upgrade) as well as supporting the different product owners • Responsible for the contact strategy, content plan and production • Responsible for key figures, analysis and follow-up to create actionable activities

I worked as a Project manager at Wunderman. On a day-to-day basis I was responsible for budgets, time accuracy and the overall creative approver for my projects. From my time at Wunderman you can expect knowledge within the following: • New communication strategies and deliveries based on business objectives • Set up KPI’s for each ad-hoc campaign, every trigger based campaign and all notifications • Ensure suitable follow-up of each KPI and align with overall business objectives • Target group and segmentation variables based on cost, profit, possible ROI and expected reaction • Integration between customer service, apps, social media, logged in environment and web • Experience in workflow approvals, proofing approvals, QA, error handling etc. • Managing cross-channel projects on the Adobe Campaign and Adobe Audience Manager platforms (CRM-DMP) • Operational experience in ad-hoc dispatches • Strategic experience in communication planning and overall CRM strategy • Basic knowledge in system integrations between Adobe Campaign and client systems Besides my responsibilities as a project manager I have managed some parallel projects. For instance, I implemented a new resource booking process earlier this fall at the Stockholm office. The implementation is an “Agile Light” and we are using Jira as our primary tool.

• Develop, improve and overall responsible for CRM - Ensure that the CRM actions is following the overall business KPI’s - Create relationship, customer and business-driven communication throughout the CLC. Both digital and print - Communicate with the segments in different ways to ensure ROI - Develop event-driven communications within the life cycle to stimulate correct customer actions - Responsible for Apsis (development, template, segmentation, dispatches and analysis) - Responsible to reduce churn with various CRM activities • Responsible for coordinating new communication and ensure it complies with the legal requirements • Project manager for the launch of the new web Allra’s (both Swedish and English) • Assisting in web editing, intranet and HR-site • Responsible for marketing in newspaper and on social media (Facebook, Twitter and LinkedIn) • Responsible for the marketing dept. and customer service dept. dialogue • Produced print communication when needed

London, United Kingdom