Mridanjli Rawal

I am an AI enthusiast and trends expert with over 12 years of experience in content and marketing leadership, driving growth and crafting impactful brand strategies across APAC and the USA. My expertise includes: 🤖 AI & Emerging Technologies: Passionate about leveraging AI tools and exploring automation workflows to optimize marketing processes, enhance personalization, and drive innovation in campaign execution. 💼 Performance Marketing: Successfully managed multimillion-dollar budgets to scale campaigns, achieve measurable ROI, and significantly reduce acquisition costs. 🎥 Content Creation: Write scripts for Instagram and YouTube, manage end-to-end content production, and shoot engaging visuals that resonate with audiences. 📊 Data-Driven Strategies: Leverage advanced tools such as GA4, GSC, and Appsflyer to design and execute strategies informed by actionable insights. 🌐 Social Media and SEO: Spearhead organic growth initiatives across platforms like Facebook, Instagram, and LinkedIn while optimizing campaigns for maximum engagement and reach. 🤝 Content and Influencer Marketing: Build meaningful collaborations with influencers and celebrities to craft authentic brand narratives that drive impact. 📚 Diverse Industry Expertise: Extensive experience across Fintech, Proptech, and Entertainment industries, tailoring strategies to align with unique audience needs and business goals. Passionate about unlocking growth opportunities, I focus on building strong, memorable brand narratives and driving long-term customer engagement through innovative, results-oriented campaigns.