Matthew Raleigh

Chief Operating Officer @ TRUEWERK

About

I’m a senior supply chain and operations executive with experience guiding fashion and consumer brands through growth, transformation, and complexity. I’m passionate about delivering measurable results, developing high-performing teams, and driving operational efficiency across global supply chains. Over the course of my career, I’ve built a proven track record of reducing cost and risk across the value chain, leading large-scale transformations, optimizing systems, and supporting acquisitions. I’m known for building strong partnerships and fostering a culture of continuous improvement that enables sustainable growth and operational excellence.In previous roles at VF, I led end-to-end supply chain operations for the CASA Region and for the Lucy Brand, overseeing planning, sourcing, materials, logistics, customer service, and more.

Country

United States

City

Denver Metropolitan Area

Industry

Apparel & Fashion

Skill

Business Transformation, Continuous Improvement, Executive Leadership, Key Metrics, Strategic Planning, Stakeholder Engagement, KPI Dashboards, Performance Management, Optimization, Business Process Management, Systems Integration, Reporting, Analytics, Business Intelligence (BI), Data Analysis, Relationship Building, Cross-team Collaboration, Conflict Resolution, Talent Development, Leadership Development

Experience

Chief Operating Officer

TRUEWERK

2026-3 - Present · 7 mos

Denver, CO

Vice President, Americas Supply Planning & Emerging Brand Operations

VF Corporation

2024-1 - 2025-10 · 1 yr 10 mos

Denver, Colorado, United States

Led 90-person supply planning & operations team across 10 brands, including The North Face, Vans, Timberland, and Dickies, supporting ~$5B in annual revenue. Directed supply chain operations for 5 emerging brands, partnering with brand leaders to drive strategic and operational initiatives. Consistently exceeded service targets, improving inventory by more than 10%.

Vice President, Business Transformation – DTC & Supply Chain

VF Corporation

2019-7 - 2023-12 · 4 yrs 6 mos

Greater Denver Area

Spearheaded enterprise‑wide transformation, aligning strategy and execution across multiple programs to drive operational excellence. Directed cross‑functional teams and external consultants in deploying best‑in‑class technologies and processes that enhanced capabilities and reduced risk. Presented vision, progress, and financial updates to VF Executive Leadership Team and Board of Directors.

Vice President, Operations – Americas West

VF Corporation

2017-1 - 2019-6 · 2 yrs 6 mos

Alameda, CA

Directed a 300‑person supply chain operations team, driving efficiency across Wholesale & E‑commerce Customer Service, Supply Chain Projects, and Operations for 6 global brands (Altra, Smartwool, Icebreaker, JanSport, Reef, & Kipling).

Vice President, Supply Chain – CASA Region

VF Corporation

2015-5 - 2016-12 · 1 yr 8 mos

Santiago, Chile

Orchestrated end-to-end supply chain operations across Brazil, Argentina, and Chile, leading a team of more than 100 employees supporting Vans, Timberland, Lee, Wrangler, and Kipling. Served on the CASA (Central & South America) Executive Leadership Team to shape regional strategy, optimize execution, and enhance operational performance.

Director, Supply Planning – The North Face

The North Face

2013-4 - 2015-5 · 2 yrs 2 mos

Alameda, CA

Directed global supply procurement and master data operations for the Americas, driving demand-supply alignment and delivery performance while leading a team of 15 and coordinating Global Supply Planning across three regions.

Vice President & Director, Operations – Lucy

lucy activewear

2007-11 - 2013-3 · 5 yrs 5 mos

As part of the Lucy Executive Leadership Team, directed supply chain operations during a period of brand growth, overseeing planning, sourcing, distribution, logistics, customer service, and integration into VF.

Director & Manager, Allocation – Lucy

lucy activewear

2006-2 - 2007-10 · 1 yr 9 mos

Managed product allocation across retail and digital channels to optimize inventory, support growth, and enhance customer experience during Lucy’s transition into VF Corporation (acquisition in 2007).