Malini Rajagopalan

Vice President and Head Marketing @ 1Cell.Ai Inc.

About

A dynamic global marketing, product management, global strategy leader and an accomplished scientist with a unique blend of experience in leading marketing, scientific affairs, technical support and training teams. Demonstrated success in driving growth of diagnostics, medical device and life science products. My decisive leadership skills and the ability to overcome challenges with a "can do" attitude have been recognized multiple times during my career. I have led high performing global cross-functional teams through product launches and customer support and training cycles to deliver results on time in a highly competitive marketplace. I am an avid customer advocate committed to building customer loyalty, optimizing the customer experience and engagement and passionate about helping people and companies leverage technology and scientific knowledge to make better informed treatment decisions for the patient/customer. Product Management: • Strategic: Product portfolio development and management, product roadmap, product development, cross- functional team interaction for product development and launches, marketing plan, webinars, Market Research and market development, go to market strategy, Reimbursement - LCD, PLA submissions • User Needs & Customer Requirements, VOC, New Product Development, Market Development, HEOR value proposition, Competitive Landscape, ROI/Financials, Business Case and business reviews, Leadership, Marketing • Tactical: Product Positioning, value proposition, website development and revamp, branding, messaging, launch planning, life-cycle management, tradeshow and agency management, marketing clinical study development, collateral development, sales training tools. Scientific Affairs and Technical Support: • Extensive experience leading and working with global cross-functional customer supporting/facing teams : Technical support and scientific affairs, publications, marketing, field service engineers, field application specialists and training teams • Voice of customer strategy, customer engagement and experience, KOL development • In-vitro diagnostics, molecular diagnostics and life sciences product launch : Oncology- Lung, colon and breast cancer, Infectious diseases, Pharmacogenetics, genomics & proteomics • Medical device, robotic platforms and automated systems • CRM (Sales force, HubSpot, SAP ) • Global customer, sales personnel & distributor training • Validations & Verifications 510(k), FDA, CE, TUV

Country

United States

City

San Diego

Industry

Biotechnology

Skill

Negotiation, Marketing, Teamwork, Global Product Management, Strategic Marketing, Research Skills, Data Analysis, Economic Modeling, Product Requirements, Attention to Detail, Skill Development, New Market Expansion, Strategic Leadership, Strategic Development, Interpersonal Communication, Advertising, Social Media, Strategic Planning, Search Engine Optimization (SEO), HubSpot

Experience

Vice President and Head Marketing

1Cell.Ai Inc.

2025-2 - Present · 1 yr 7 mos

California, United States

Product Management, Marketing and Customer Support Strategy Consultant

Diagnostics/ Life Sciences/Medical Device

2018-6 - Present · 8 yrs 3 mos

Focus: Breast, lung and colon cancer tests and products, medical devices for blood testing and product and services for Oncology, Pharmacogenetics, Skin Care Genetics, Diabetes and Health and Wellness. Develop strategic and marketing tools for diagnostic, medical device and life sciences products and services, print and digital, market development, competitive analyses and market research for market assessment and evaluation, HEOR value proposition, marketing clinical study development, business case creation, product portfolio road map creation. Technical support and customer advocacy strategy Working with companies that are developing breast, lung and colon cancer tests and products, medical devices for blood testing and product and services for Oncology, Pharmacogenetics, Skin Care Genetics, Diabetes and Health and Wellness , creating and implementing customer solution and marketing strategies. Direct to consumer testing

Senior Director Product Management, Marketing & Scientific Affairs

ChromaCode, Inc.

2023-2 - 2024-5 · 1 yr 4 mos

Carlsbad, California, United States

Focus: Lung cancer diagnostics, Product launch, Collaterals, Training decks, partnership presentations, HDPCR, Reimbursement, MolDx, PLA, White paper and publications, KOL development, New Product Introduction, Website revamp, Conferences and Workshop coordination, management and lead generation.

Senior Director, Product Management and Marketing

Agendia

2022-1 - 2022-12 · 1 yr

Irvine, California, United States

Director, Product Management

Agendia

2020-1 - 2021-12 · 2 yrs

Irvine, California, United States

Focus: Breast cancer diagnostics testing, microarray, NGS, AI based breast cancer risk stratification

Marketing Domain Expert

Connect

2013-10 - 2019-2 · 5 yrs 5 mos

San Diego, California

Assist startups in life sciences, diagnostics and medical device industries, seeking early stage advice on product marketing, concept to commercialization, product presentations and support areas CONNECT – Catalyzing the creation of innovative technology and life sciences companies in San Diego

Senior Marketing Manager

Agena Bioscience

2017 - 2017

Focus: Mass spectrometry (MALDI-TOF), lung and colon cancer, solid tumor and liquid biopsy. Created five -year global product portfolio strategy for liquid and solid tumor biopsy testing, NPI, marketing plan, digital and print collateral, webinars, trade show and training

Director, Product Management and Marketing

Millennium Health

2014-5 - 2016-10 · 2 yrs 6 mos

Greater San Diego Area

Focus: In -house testing for Pharmacogenetics and Toxicology includes pain, mental health and cardiology genes. Led and managed a team of product managers to drive both upstream and downstream marketing activities. Work closely with internal cross functional teams to successfully launch several Pharmacogenetic and toxicology/medication monitoring products with a 60% revenue increase. Product concept to commercialization incorporating customer insights and feedback coupled with market research for new product development. Initiated, directed and created healthcare professional and patient testimonials on company website. KOL development and engagement, direct to consumer product conceptualization and testing Created playbook on all products/services and trained over 300 + sales personnel in National sales meetings

Director, Global Technical, Marketing Support and Training

Autogenomics, Inc.

2010-3 - 2013-9 · 3 yrs 7 mos

Focus on molecular diagnostics : Pain, Mental Health, Pharmacogenetics, Cardiology, Women's Health, Oncology. Recruited and led global technical, customer and marketing support personnel responsible for instrument, application and software. Provided competitive marketing tools, SWOT analyses and collateral for internal and external customers. Trained sales personnel, customers and international distributors on all aspects of the system. Drove continuous improvement of issue resolution, complaint handling and turn-around time for a broad spectrum of customers including global sales, end -users and international distributors via customer focused forums and feedback, resulting in optimized and efficient processes and measurable metrics.

Director, Global Services

Werfen North America

2009 - 2010 · 1 yr

San Diego, California

Focus: Autoimmune disease diagnostics. Integrated, led and directed a global marketing and technical support services team focused on autoimmune diagnostic products run on high throughput automated instrument systems. Initiated, developed and implemented modifications to the SAP CRM system integrating service, support and marketing functionalities to align with international affiliates

Director, Global Technical Support

Alere Inc.

2005 - 2008 · 3 yrs

San Diego, California

Focus: In-vitro diagnostics (IVD) Point-of-care ( POC) tests for cardiac markers and drugs of abuse. Led and directed large 24/7 /365 Global Technical and Marketing Support, Services and training teams for IVD products and devices Re-engineered complaint investigation and customer issue resolution processes and MBOs to improve overall customer experience and optimize customer engagement and loyalty