Mozoon F. AlHarthi (مزون)

MEA Integrated Marketing

- Planning, advising, and supporting a range of strategic initiatives, quality improvement. - Managing the CSR programs - Stakeholder engagement, corporate communications, marketing, and regulatory compliance.

- Led end-to-end execution of the Entrepreneurs Awards Initiative (Esameyoon عصاميون), driving cross-functional alignment and operational delivery across judges, partners, participants, and vendors to ensure seamless program performance. Managed and oversaw the full event management lifecycle, including judges’ sessions, the judges’ ceremony, and the final awards ceremony. - Led the development and implementation of effective communication and strategic initiatives to drive positive impact across the organization. -Led the end-to-end brand revitalization initiative, redefining positioning and visual identity. -Executed strategies that strengthened stakeholder engagement, and supported the company’s overall communication goals/KPI’s.

-Directed team performance against defined KPIs, driving accountability, productivity, and continuous performance uplift. -Identified and developed new business opportunities, including crafting strategic proposals and high-impact pitches to accelerate pipeline growth and client acquisition. -Resolved complex challenges while galvanizing teams around shared objectives and measurable outcomes.

-Enabling local marketing executions through centralized marketing services with tools, engines and campaigns. -Led and oversaw high-complexity projects with broad stakeholder matrices, including the Microsoft Hub at LEAP 22/23, managing and coordinating a network of 25+ stakeholders and partners to ensure operational readiness with excellent on-ground execution. -Advising on local opportunities. -Market research and analyzing services insights that can help make strategic decisions. -Managing and providing end-to-end planning. -Supporting on a cross-engine approach (In-person events, digital events, data analysis, promotional & transactional emails, tele) -Ensuring alignment with MS global privacy and legal regulations and policies -Brand guidelines gatekeeper.

- Planned and Managed end-to-end Company’s Events - Creating strategies and procedures for the department - Managing and evaluating team performance - Internal and external engagement activities

Mishkat Interactive Center, Science Museum - Developing and Implementing brand strategy, marketing plans, comm plans for educational and scientific programs short films or live shows. - Planned and led end-to-end events - Established and operationalized the department’s “Digital Marketing unit”, driving end-to-end setup, governance, and performance management. - Evaluating digital customer experiences across multiple channels, increasing digital followers to more than 60% from successful campaigns

- Event and crowd management, ensuring seamless guest flow, risk mitigation, and compliance with regulatory and safety directives - Directed end-to-end supply-chain operations, overseeing procurement, allocation, and fulfillment workflows to service guests and a workforce of 200+ employees