Mouni Mali

• Led the enterprise migration from Marketo to Klaviyo, defining requirements, validating data flows, and coordinating cross‑functional teams, resulting in a 20% reduction in campaign launch time. • Integrated Klaviyo with Segment (CDP) to unify customer data and improve segmentation accuracy, driving a 25-30% uplift in engagement across key lifecycle campaigns. • Collaborated with Engineering to design and validate API integrations across Klaviyo, Segment, and internal systems, improving event ingestion reliability and ensuring accurate customer data syncs at scale. • Managed a customer base of 5M+ profiles, validating data quality with tools like Zero Bounce and ensuring industry‑standard solutions for segmentation, deliverability, and Martech performance. • Built a structured intake and prioritization framework aligned to business impact, improving delivery predictability and accelerating execution of digital initiatives by 30%. • Partnered with Engineering, Data, Marketing, and Legal to define scalable requirements and manage dependencies, ensuring compliant and high‑quality Martech feature delivery. • Leveraged BigQuery analytics and experimentation frameworks to evaluate campaign and site performance, reducing reporting turnaround time by 40% and enabling faster optimization cycles. • Redesigned Contentful CMS workflows and governance standards, improving content consistency and reducing publishing turnaround time by ~30% across business teams. • Improved delivery velocity by optimizing backlog management, planning, and release readiness, reducing operational bottlenecks and strengthening cross‑team alignment.

• Boosted platform adoption by 40% through strategic WalkMe integration, Action Bots, and redesigned onboarding flows—cutting training time by 50%. • Reduced development costs by 30% by streamlining workflows and executing a targeted Digital Adoption strategy. • Modernized legal workflows by implementing UnitedLex’s Vantage platform (Dynamics 365 CRM), driving automation and measurable operational efficiency. • Delivered tech solutions for Fortune 500 clients by leading cross-functional teams and aligning business and technical stakeholders for seamless CRM and platform transitions. • Built real-time dashboards in Domo to enhance KPI tracking, data visibility, and executive decision-making across business units. • Achieved 98% SLA adherence by building and training a helpdesk team from scratch, resolving 90% of issues efficiently and maintaining 100% stakeholder satisfaction. • Owned end-to-end product roadmaps, launching user-driven enhancements informed by market insights and executive collaboration. • Championed change management programs, driving a 30% increase in user engagement and elevating satisfaction scores to 4.5/5 through feedback-driven improvements. • Led quality assurance and PVT initiatives, consistently exceeding performance benchmarks and improving CRM operations and UX.

• Saved €300K annually by automating daily job flows and implementing a duplicate order detection system delivering direct financial impact and operational efficiency. • Improved project efficiency by 35% through backlog management and release planning, enhancing stakeholder communication and boosting client satisfaction. • Automated repetitive tasks using RPA & UiPath, significantly reducing operational costs and accelerating task execution across teams. • Managed end-to-end delivery of 10+ enterprise product rollouts, ensuring timely execution, scalable solutions, and high-quality user experiences. • Collaborated with global teams across 40+ countries to ensure consistent brand experiences, seamless campaign execution, and unified digital standards. • Led Sitecore CMS implementations, aligning with business goals, optimizing content workflows, and resolving technical issues in partnership with engineering teams. • Optimized ServiceNow ticketing workflows and led UAT efforts to validate business requirements, streamline processes, and drive continuous enhancements. • Delivered training and support to global webmasters, increasing CMS adoption, accelerating publishing speed, and ensuring brand compliance. • Presented user insights onsite in Denmark, driving platform improvements and strengthening stakeholder alignment with strategic business objectives.

• Efficiently created, edited, and published content while developing comprehensive Design Documentation and Test Plans. • Ensured timely publication with proper formatting by establishing content workflows for necessary approvals before release. • Maintained adherence to the organization’s branding and style guidelines, transforming technical materials into structured, user-friendly content that was easy to understand. Oversaw the proper delivery and integration of documentation within the software. • Delivered high-quality functional and application designs, ensuring technology-driven business changes aligned with organizational requirements. • Supervised Webmaster service operations to uphold quality standards, provided responsive support for webmaster-related queries, and effectively resolved issues.