Moulay Rachid Bourazza

Role & achievements: - Opening French market with first won customers in Luxury, Retail, E-Commerce and BFSI - GTM, building growth marketing strategies, demand generation tools - Pipeline creation and management - Presentation to C-Level - Leads generator, prospect demo and customer references - Sales cycle management, contract negotiation, sales closure, account management DS Group provides IT software solutions for unified commerce and clienteling, tailored for retail, e-commerce and finance sectors.

• Won and expanded strategic new customers including Kering, Chanel, AXA, AVIVA, L’Occitane Group, LiveRamp, CDG Capital, and Poste Maroc, leading complex sales cycles across EMEA in Data Quality, Governance, Single Customer View (SCV) for First-Party Data Management to accelerate Omnichannel, E-Commerce, and GDPR compliance. • Delivered deals from 300K USD ARR up to >2M USD ACV, driving consistent YoY growth through solution value and trusted-advisor engagement at C-level. • Created and scaled a new SaaS offering from 0 € to >10 M € in organic revenue, securing flagship projects with global luxury and financial brands. Selected Wins & Competitive Takeouts: • KERING – Global Customer Data Quality and Single Customer View programs enabling a unified customer view across all luxury brands. • CHANEL – Global Customer API with real-time data quality control for omnichannel customer experiences. • L’OCCITANE en Provence – MDM & Knowledge Graph for Customer Data Platform (CDP); won against Informatica, Reltio, and Semarchy, integrating Single Customer View into Salesforce Commerce Cloud, Adobe CRM, and omnichannel DQ workflows. • AXA / AVIVA – Data integration and governance projects for actuarial and geospatial data. • LIVERAMP – Data Quality solution for AdTech / MarTech environments. • BANCA SELLA – Cross-Channel Campaign Management (CCCM) project; won against Salesforce, Adobe, and SAS. • SIEMENS Italy – AI Chatbot project with NLP and sentiment analysis. • CDG Capital – Real-Time MDM with Kafka integration; won against IBM and Teradata.

Drove new business development and early market adoption of Spectrum Enterprise technology across Southern Europe, North Africa, and the Middle East. - Opened new markets and secured first strategic enterprise clients in Retail, Financial Services, Public Sector, and Telecom. - Key wins: Kering, AXA France, AVIVA, Poste Maroc, Notaires de France, Orange Jordan, Pelephone Israel. - Promoted data governance and geospatial data integration for CRM, E-Commerce, and Location Intelligence use cases. - Built strong relationships at C-Level and with partner ecosystems to accelerate regional growth.

Drove strategic business development and solution sales for Data Integration, MDM, Data Governance, and CRM Analytics solutions across EMEA. Supported field sales teams as a subject matter expert and evangelist on data-driven transformation and enterprise architecture. Opened new markets across Europe and the Middle East, launching new products and driving adoption of Data Management and MDM platforms. Won multiple new strategic customers, including VISA Europe, Royal Bank of Scotland, Société Générale, Monoprix, Gucci, HMRC, British Telecom, Agility Logistics, Elbit Systems (Israel), Ministerio del Interior (Spain), SITA Qatar, DGFIP, Deloitte, Johnson & Johnson, ABN AMRO, Elsevier, and Oracle OEM. Led complex solution sales involving cross-functional account teams, C-level stakeholders, and technical evaluation phases. Contributed to product innovation by providing market feedback and influencing roadmap priorities for MDM, Governance, and Data Quality capabilities. Coached and mentored regional sales & pre-sales teams, strengthening expertise in CRM, Finance, Telco, Public Sector, and Border Control use cases. Core Expertise: Enterprise Data Management • MDM • Data Governance • CRM & Customer Data • Analytics • SaaS / On-Prem Hybrid • Business Development • Solution Evangelism • C-Level Engagement • Product Strategy • Go-To-Market Enablement • EMEA Expansion

- RFI-RFP, - Proof of Concepts, Proof of Value, - Prospects demo/presentations, - Customer presentations, - Partners/Channel Enablement, - Business Development and Consulting, - New logos acquisition (Financial Services, Logistics, Retail, SVoC, Governments, Health care, Supply Chain, Data Consolidation ... )

• Led financial intelligence projects focusing on cash flow analysis, P&L, and balance sheets. • Business Analysis on users requirements into successful technical implementation. • Delivered comprehensive product updates and solution proposals to clients, enhancing their understanding of financial data. • Conducted training sessions for end-users, ensuring effective utilization of financial reporting tools.

• Specially selected to successfully lead and manage IT organisation and projects for Peugeot Citroën Bank (2002-2005) • Successfully implemented a new generation of information systems for the 2nd largest European car manufacturer • Leader to a variety of data management projects (Basel II, Assets Securitization, SvoC, Fleet Management, Marketing Ad Hoc Analysis...)

Working with the Country Sales Director to build a new sales forecasting multidimensional database to help improve accuracy and allocation of sales and marketing resources.

Securities desk assistant in Luxembourg Front-Office: Ticket writer, fees calculation, reporting...

Financial Planning Analyst and Reporting: BalanceSheet, P&L, Dealer Commissions, Cash Flow analysis and Ad Hoc reporting. IT environment included DB2 on AS400, Access, Excel.

Business and Management