Moudgalya Pakala
Head - Market Intelligence and Consumer Insights @ Heritage Foods Ltd.
About
Consumer Insights and strategy leader with 11+ years of experience across FMCG, Dairy, Automotive, Beverages, Media, and Digital, spanning both client and agency roles. Expertise in translating complex business tasks into customised research solutions with firsthand experience in leading large-scale Exploratory, U&A, segmentation, laddering, brand repositioning, Brand Identity, pricing, Taste profile development, and portfolio strategy initiatives using a mix of quantitative, qualitative, syndicated, POS, Business research, and advanced analytics approaches. Strong cross-functional collaborator with hands-on experience driving R&D, supply chain, marketing, and sales alignment to deliver insight-led business outcomes.
India
Greater Hyderabad Area
Food & Beverages
Subscriptions, Reporter Gene Assays, Strategic Improvement, Business Insights, Pricing Strategy, Prepress Proofing, Shopper Marketing, Market Sizing, Leak Testing, Traditional Media, Managing Rapid Growth, Launching New Brands, Branding & Identity Marketing, Brand Development, Positioning (Marketing), Pipelines, Market Evaluations, Milk, Product Testing, Test Data
Experience
Head - Market Intelligence and Consumer Insights
Heritage Foods Ltd.
Hyderabad
Associate Manager
PepsiCo
Hyderabad, Telangana, India
Research Manager
Ipsos
Mumbai Area, India
Brand Manager
Ipsos
Senior executive - consumer insights
Nielsen
Mumbai, Maharashtra, India
Consumer Insights Executive
Nielsen
Insights Manager
Brandscapes Worldwide
Senior Executive
Brandscapes Worldwide
Mumbai Area, India
Associate Insight Consultant
Brandscapes Worldwide
Education
IBS Hyderabad
Marketing
ICFAI University
Moudgalya Pakala's Contact Information
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