Moss Lipow

President

About

CFDA/Vogue Fashion Fund finalist and National Design Award nominee. Author of Eyewear: A Visual History published by Taschen in six languages - regarded as the definitive history of the object and industry. Founder of eponymous global luxury eyewear company. Strategic consultant and cultural product architect with 25+ years in luxury branding, product development, and identity systems. My work spans end-to-end production, brand storytelling, licensing architecture, hardware development and retail strategy.Selected accomplishments:• Built Moss Lipow Eyewear from scratch; generated enough buzz for Barneys and Maxfield to place orders before product existed • Collaborated with top editorial stylists (including Patti Wilson, Lori Goldstein, Camilla Nickerson) and photographers (including Peter Lindbergh, Steven Meisel, Bruce Weber) to support image projection for clients on major shoots • Acted as designer, strategist, and publicist; generated press coverage in Forbes, Wall Street Journal, El Mundo, Der Spiegel, WWD, Vogue, Vogue Italia, Vogue Nippon, Vogue China, and others • CFDA/Vogue Fashion Fund finalist • National Design Award nominee • Lexus CT Hybrid global launch — 47% above forecast; 70% first-time luxury buyers • Ann Taylor repositioning — 15.3% comp sales lift, 12.3% revenue growth, 21% profit rise (Q1 2011 YoY) • Author of Eyewear: A Visual History (TASCHEN), published in six languages; used by Luxottica, Safilo, and others • Moss Lipow eyewear referenced in Tom Clancy’s Locked On, a #1 New York Times bestseller, as a symbol of elite taste • Designs worn by David Bowie, Lady Gaga, Elton John, and Muammar Gaddafi • Visual contributions to Olsen Twins’ Influence, supporting early aesthetic of The Row • Led venture with Perkins Coie to monetize entertainment licensing after being offered product rights to Warner Music Group’s entire roster of recording artists. Developed proprietary production paradigm; immediate, real time scalability meets celebrity driven velocity• Acclaimed designer with global recognition across fashion, editorial, and cultural sectors

Country

City

United States

Industry

Luxury Goods & Jewelry

Skill

Branding, Branding Consultancy, Brand Development, , Brand Strategy, Corporate Branding, Personal Branding, Brand Design, Branding & Identity, Branding & Identity Marketing, Visual Storytelling, Visual Communication, Written Communication, Design, Visual Design, Visual Identity, Fashion, Fashion Design, Product Design, Writing, Fashion Writing

Experience

President

Moss Lipow Optical

2003-1 - Present · 23 yrs 9 mos

New York City Metropolitan Area

Founder and Chief Brand Architect of a design studio known for its cultural influence. Celebrity clients have ranged from Lady Gaga to Muammar Gaddafi.

Strategic Design Partner/ Experience Architect

Lexus

2011-8 - 2011-11 · 4 mos

New York, New York, United States

Developed a flagship brand experience concept for the global launch of the Lexus CT Hybrid, part of a $1B strategic investment to reposition Lexus for younger eco-conscious luxury consumers. Work served as central creative platform across 36 consumer touchpoints including digital marketing, print advertising, experiential activations and global media campaigns. Drove measurable impact: launch exceeded US sales forecast by 47% (17,673 units sold vs. 12,000 projected) and captured 70% of first time luxury buyers, aligning with Lexus's market expansion strategy. Generated multi-channel visibility (the Wall Street Journal, Vogue, et al.) strengthening Lexus's brand positioning in the luxury automobile sector. Advanced the company's brand storytelling, go-to-market execution, and consumer engagement strategy, reinforcing Lexus's identity shift towards sustainable luxury.

Book Author

TASCHEN

2009 - 2011 · 2 yrs

New York City Metropolitan Area

Wrote the standard history of eyewear..400 pages, published in six languages. Covers design, developing technology, socio-cultural impact, and how the object became a $200B global industry

Design And Development Engineer

Ann Taylor

2010-6 - 2010-10 · 5 mos

New York City Metropolitan Area

Commissioned to develop a multi-media accessories and textile suite to project the message of Ann Taylor's strategic brand repositioning initiative. The design drew exclusively from a vintage legacy ad, embedding semiotic and neuromarketing cues to project a modern fashion-forward identity while honoring brand heritage. The work was singled out for praise by Christine Beauchamp, then Brand President of Ann Taylor. Contributed to a repositioning campaign that helped drive a 15.3% increase in comparable brand sales, 12.3% revenue growth and a 21% rise in quarterly profit in Q1 2011, year over year.