Moshe Avrish

Marketing agency by day, innovation lab by night. A boutique marketing agency focused on high-quality, high-volume user acquisition across major performance marketing channels, including Google Ads, Facebook Ads, Instagram, TikTok, and more. As an innovation lab, we focus on identifying market challenges and developing creative solutions, working on products designed to bring value and drive sustainable growth.

A one-stop shop for digital publishers, maximizing digital real estate and revenue. Enhancing publisher brands with high-quality, engaging content across Health, Fashion, Beauty, Sports, and Education. Expanding market reach by acquiring new, high-quality users and connecting with broader audiences. Ensuring safe, engaging user experiences that build trust and loyalty. Creating new revenue streams with high-converting, innovative content solutions.

Transformed the Xito brand within the Cellon Group by introducing a new business direction focused on solving critical pain points in the Direct Carrier Billing industry. Achieved rapid success, driving monthly revenue growth from $0 to $200K within the first six months of launching the new strategy. Built and maintained high-level relationships with C-level executives at multinational corporations, fostering strategic and long-term partnerships. Led the expansion into new markets by identifying opportunities and launching innovative products in previously untapped regions.

Defined and implemented innovative business strategies to align and synergize the operations of multiple brands within the Cellon Group. Spearheaded the expansion of existing products into new international markets, driving global growth. Built and strengthened strategic relationships with mobile carriers and aggregators worldwide, establishing a robust network of partnerships. Led product development initiatives aimed at maximizing ARPU (Average Revenue Per User) and optimizing revenue generation. Scaled the media buying department by introducing new traffic sources, data-driven marketing insights, and forward-thinking strategies. Identified and developed additional revenue streams and product lines leveraging Direct Carrier Billing technology. Contributed to the growth of Marketing, Aggregation, Regulation, and Technology through business intelligence insights and optimized operational methodologies.

Oversaw and cultivated strong relationships with advertising clients and agencies, driving revenue growth across web and mobile platforms. Managed end-to-end advertising activities, ensuring optimal performance and alignment with business objectives. Identified and explored new business opportunities, contributing to the expansion of MCR’s direct carrier billing digital product portfolio, including mobile entertainment services and direct-to-consumer content.

Drove business development and growth. Provided insights and recommendations to company teams. Led meetings with key clients and partners. Managed global mobile ad inventory. Promoted advertising opportunities to new and existing partners. Managed marketing activities for key online partners in major markets. Led web development team to build marketing funnels. Oversaw the technical integration of new advertisers.

Taught computer science for 8 years across multiple schools, designing and delivering lesson plans for grades 1 through 6. Instructed students in Adobe Flash, Microsoft Office, website development, and game creation. Fostered a dynamic learning environment to engage students and build their tech skills.

Specialized in Adobe Flash development, creating engaging and interactive web content. Applied knowledge of marketing strategies, including PPC campaigns, to enhance website performance and visibility.

• Recruitment of subjects in different age groups for surveys and research groups.

• Knowledge and experience in HTML. • Leading expert in Flash application within the company.