Morton Chen

• Led the end-to-end development and execution of strategic brand partnerships for Bilibili Games titles including Jujutsu Kaisen: Phantom Parade and Trickcal: Chibi Go, driving mutual growth through collaborations with key global partners across major markets. For partnership inquiries: chenyiliang01@bilibili.com • Formulated and refined marketing strategies for Jujutsu Kaisen: Phantom Parade, spanning branded content, PR activations, influencer campaigns, offline events, and co-marketing initiatives with partner brands.

• Formulated and executed marketing strategies for Sword of Convallaria, Torchlight: Infinite, T3 Arena, and 5+ indie games, driving global launches across PC, mobile, and console platforms with a focus on brand positioning, influencer marketing, social media, and PR. • Strategized and managed organic and paid influencer campaigns on YouTube, Twitch, and TikTok to amplify brand awareness and foster business growth for games. • Strengthened key relationships with major media outlets like IGN, GameSpot, and Gematsu, and expanded connections with top mobile media outlets, securing targeted coverage that aligns with strategic marketing goals. • Reconstructed communication strategies for XD's social media and launched 5+ indie game accounts from scratch on Twitter, Facebook and Instagram, driving a growth of over 500,000 followers.