Morris Mwangi

• Audited, developed and updated research standards of operations, protocols and procedures. • Collaborated with the IT department to develop and launch project management software. • Wrote, winning research proposals for health and education sector related projects • Collaborated with the consumer department in data analysis, reporting and strategy development of research projects in banking, insurance, education, health and automotive battery industries. • Process Auditing and Optimization: Streamlining and standardizing operational workflows to improve efficiency and reduce costs. • End-to-End Project Oversight: Managing the operational lifecycle of multiple research projects simultaneously, from proposal, award, fieldwork, data processing, through to report and/or strategy development and delivery. • Methodology Implementation: Translating research designs into actionable operational plans for various methodologies (online surveys, telephonic interviews - CATI, face-to-face interviews - CAPI, focus group discussions, IDIs & KIIs, polls). • Timeline & Resource Management: Assigning operational staff, developing realistic project timelines, allocating resources effectively, tracking progress against milestones, and identifying potential delays or cost overruns. • Data Processing: Overseeing processes to ensure data accuracy, consistency, and completeness. • Identifying Risks: Proactively identifying potential operational risks (e.g., vendor failure, data breaches, project delays, technical failures). • Developing Contingencies: Creating and implementing mitigation plans and contingency strategies. • Cost Optimization: Continuously seeking ways to reduce operational costs without compromising quality. • Compliance Monitoring: Ensuring all operational aspects adhere to internal quality standards, industry’s best practices (e.g., MSRA, ESOMAR, MRS, PAMRO), and client-specific requirements.

• Drew overall and individualized training and development plans to address different portfolio team needs and expectations with reference to Computer Aided Telephonic Interviews (CATI) and Computer Aided Personal Interviews (CAPI) projects with a goal to develop and establish a research training department for all GeoPoll research execution needs. • Worked in collaboration with other departments such as questionnaire and data production, product development and management among others to developed critical Qualitative, CATI, CAPI, SMS and Mobile Web project execution protocols. • Served as the training lead in the rollout of modern GeoPoll’s survey administration platforms (Interviewer application, partner management portal and quality control management systems) • Designed and conducted training programs for more than 100 global project execution partners, managing more than 250 Training of Trainers (ToT) and Interviewer trainings a year remotely and in person, disseminating project needed skills and expertise to promote research best practice and ethics. • Revised and updated some GeoPoll training materials and guidelines, introducing sensitivity training for projects with sensitive topics such as SGBV. • I ensured that training and training materials are compliant with rules, regulations and best practices of the country/market and industry a project is being conducted in, by tailor making training materials to fit into the culture, norms and language of the country/market/industry. • I created monitoring and evaluation training subsystems to track effectiveness, success, and ROI periodically to pick gaps and needs for training improvement. • I introduced a two-way training quality evaluation system between GeoPoll and its global research partners.

I was tasked with realigning Consumer Option's research products and project execution programs to a new thinking which would provide end to end research solutions (Objectives - Ideation/Strategy) in new emerging markets through innovation, new techniques, technology and thought leadership. With such a perspective, I designed and executed a product test study, for a Fortified Cassava flour, informing on product mix, product placement, price sensitivity, product identity colors and packaging.

• Started and developed the Research & Insights department’s structure and strategies. • Proactively managed HDI Youth Marketeers’ home grown research-based platforms for profit and long-term value having revived its youth as consumers research platforms. (Junior Board of Directors and Gen-Next platforms) • Regularly developed new methodologies to conduct studies better and efficiently specific to project needs. • In coordination with marketing and advertising managers, used primary and secondary data to develop strategy informing insight reports; for traditional, guerilla, experiential, social media marketing and advertising campaign strategies. • Structured, convened, conducted and produced the outputs for the initial Junior Board of Directors research platform. • Structured, convened, conducted and produced the outputs for the Generation Next study platform, in its initial study on the Sneaker culture in Kenya. • In Coordination with key account managers, I designed, trained and conducted a research study to inform on an Agri-science company's initial NYSE public trading opening, new brand image and subsequently its seed’s division products awareness campaigns in Kenya..

Accomplishments • As the Head, New technologies and techniques and emerging markets insights department, I revived Consumer Options’ SMS survey platform by developing a product for continuous weekly data collection, and a sales strategy on the same and enriched data visualization tools and social media monitoring tools. • In my Project & Client relationship management task, I was part of, and later part of the lead team, of a research collaboration between a Telco and Consumer Options during the fiber optic cables infrastructure layout design marketing and later introduction of a consumer product and its riders. • I wrote thought leadership proposals and pitched to various clients, which led to successfully designed survey projects with organizations across different disciplines such as Brand Health, Customer Satisfaction, Product Testing and Evaluation, Market Feasibility, Market Entry, Customer and market landscape Evaluations and Social Development. • Won best paper award at the Marketing & Social Research Association (MSRA) annual conference (2017) in collaboration with my colleagues for a paper on Understanding the Shifting Consumer Priorities: The “Nganya” Culture .

Accomplishments • As the Deputy Head, New technologies and techniques and emerging market insights department, I introduced Social Media Monitoring tools as new techniques for data collection. • Assisted in project Management in Kenya and within Africa to monitor quality control measures. • Drafted quantitative questionnaires. • Designed and conducted Field team briefings and trainings to assure field team’s adherence to ethics and best practices. • Conducted focus group discussions for the revamping of Alcoholic brand’s bottle design and a breakfast category product and package tests.

• I prepared the Planning department’s inventory and reported it to the planning manager. • I analyzed Hospital data for departmental heads to use in preparation of management meetings. • I designed and managed departmental customer satisfaction surveys • Part of the Monitoring and Evaluation of departmental performance contracts • Assisted in preparation of planning department performance contract and strategic Plans. • Part of the hospital staff training g team on how to develop performance contracts. • Involved in analyzing all County Development Profiles on health and prepared a report on the same for the year 2014. • Participated in internal audits within the planning department. Monitoring and evaluation

•Performance contract preparation •Participated in a field work , public survey on productivity awareness conducted by the Productivity Center of Kenya •Appearing in court for hearing and mentioning of economic disputes under investigations by the Central Planning and Monitoring Unit •Analysis of Collective Bargaining Agreements for registration by the Industrial Court. •Data extraction for preparation of Economic Survey and Statistical Abstracts •Data coding, serializing and entry for Productivity Center of Kenya •Attending Industrial Court sessions for registration of Collective Bargaining Agreements