Morgan Serrano

25 Years at the Heart of the Radio & Music Industry As Deputy Director of Musical Media and Program Director for NRJ, NOSTALGIE, CHÉRIE FM, and RIRE & CHANSONS, I oversee the entire editorial and strategic chain for some of Europe’s most iconic audio brands. BRAND POSITIONING & AUDIENCE GROWTH — I have a proven track record of defining and revitalizing brand identities. I successfully repositioned Fun Radio ("Le son dancefloor," 7.8% AC) and led the strategy for NRJ's historic record (13% AC and 6.9 million daily listeners). I currently define the DNA, tone, and targeting for Nostalgie, Chérie FM, and Rire & Chansons, ensuring consistency and market impact across all platforms. MUSIC & CURATION — Expert knowledge of the music market: trend forecasting, format optimization, rotation management, and playlist strategy. I manage high-level partnerships with labels (majors & indies) and artists to drive cultural relevance. EDITORIAL STRATEGY — Programming grids, talent scouting, event production, and brand imaging, with a relentless focus on cross-brand synergy and editorial excellence. DIGITAL TRANSFORMATION — Leading the evolution from linear radio to a digital-first audio ecosystem. I pilot content strategies across streaming platforms (Spotify, Apple Music, Deezer), develop on-demand and podcast offerings, and adapt editorial formats for social media growth. I bridge the gap between linear radio and digital audio convergence. INTERNATIONAL COORDINATION — Overseeing musical and editorial strategy across few countries (Germany, Austria, Belgium, Sweden, Finland, Norway), adapting global best practices to fit diverse local market realities. DATA & INSIGHTS — Steering growth through data-driven decisions: audience analytics, panel testing, performance KPIs, and editorial optimization plans. EXECUTIVE LEADERSHIP — Managing multidisciplinary teams, structuring organizations, and coaching high-level on-air talent.