Morgan Waller Scott

Vice President, Marketing & Communications and Chief of Staff @ ArisGlobal

About

I help companies design multi-audience communications and marketing strategies that are critical to success in an increasingly nuanced and distributed environment. As VP, Marketing and Communications at ArisGlobal, I lead the development and execution of strategies to promote our core technology, LifeSphere, ensuring go-to-market success, brand awareness, lead generation, and external and internal communications. As Chief of Staff, I work cross-functionally across the organization, driving projects and participating in ELT-level decision-making to achieve operational efficiency and accountability. Prior to ArisGlobal, I was Senior Director of Communications at Fast Radius (a cloud manufacturing company), I oversaw the corporate communications strategy, aimed to build brand reputation and credibility. Notably, I designed and implemented the first integrated communications plan for the company. I drove a 400% increase in media coverage, led investor relations (including quarterly earnings), guided crisis communications, and partnered with executives and HR for all employee engagement communications. Before joining Fast Radius, I served as Director of Communications for Uptake (an industrial software company). While there, I secured global recognition, including first-time executive byline placement in Harvard Business Review (2020), EY World Entrepreneur of the Year for the CEO and Founder (2019), CNBC Disruptor #50 (2019), and created the positioning platform for attendance at the World Economic Forum in Davos, resulting in appearances on CNBC, Reuters, and other in-person speaking appearances. Additionally, while at VSA (a branding agency serving b2b and consumer clients), I helped advance communications initiatives by producing effective, targeted, and versatile messaging that reached customers, media, and influencers. I also helped establish Vosges Haut-Chocolat as a recognizable brand by strengthening its commercial position to facilitate growth and deliver on its brand promise. During my early career, I worked in Public Relations in Los Angeles. With experience across all facets of marketing, communications, and PR, I have worked at highly complex and competitive public and private companies. I have a knack for collaborating with C-Suite, cross-functional leaders, legal and finance teams, and agencies, to drive impact and lift corporate reputations. I am personally motivated by companies and leaders that are using technology, data, and design to help drive change in their respective industries.

Country

United States

City

Greater Milwaukee

Industry

Computer Software

Skill

Corporate Communications, Public Relations, Strategic Communications, Executive-level Communication, Marketing Strategy, Internal Communications, Investor Relations Support, Thought Leadership, Strategic Planning, Marketing, Social Media Marketing, Event Planning, Social Networking, Sponsorship, Integrated Marketing, Digital Strategy, Brand Awareness, Reputation Management, Communications Planning, Leadership

Experience

Vice President, Marketing & Communications and Chief of Staff

ArisGlobal

2024-12 - Present · 1 yr 10 mos

Associate Vice President, Communications

ArisGlobal

2023-8 - 2024-11 · 1 yr 4 mos

Advisor, Communications & Marketing

Waya Health

2023-5 - Present · 3 yrs 5 mos

Director of Brand & Communications

CentralSquare Technologies

2023-3 - 2023-8 · 6 mos

Senior Director, Head of Communications

Fast Radius

2021-8 - 2023-1 · 1 yr 6 mos

Chicago, Illinois, United States

As the Senior Director, Head of Communications, I: ⦁ Built the company’s first communications team that was responsible for messaging and storytelling to all audiences, including media, customers, investors, and industry influencers, while managing outside agencies to ensure consistent alignment. ⦁ Led external and internal communications through our IPO process, including creating our investor narrative and presentations, coordinating media opportunities and press releases, and Nasdaq bell ringing. I also led the messaging and planning of our quarterly earnings, in partnership with Finance, Legal, and the Executive Team. ⦁ Devised and implemented the company's first media strategy, established new relationships with national media and industry trades, resulting in a 400% increase in media coverage. ⦁ Designed the company's first employee communications program, in partnership with the People Team and Executive Team. This program was especially crucial as the company went public and sustained many organizational changes. Our digital employee communications saw an average 88% engagement. ⦁ Led change management communications; Ran playbook for company restructuring and acquisition, ensuring employees were informed and engaged while hedging and managing negative media exposure.

Director of Integrated Marketing & Communications

Uptake

2020-9 - 2021-8 · 1 yr

Chicago, Illinois, United States

As the Director of Integrated Marketing & Communications, I: ⦁ Led the external and internal communications through a major acquisition. ⦁ Created the positioning and marketing plan for new product launches. ⦁ Rebuilt content marketing strategy, onboarded and coached a team of writers for weekly content, which accounted for ~40% of traffic to the company's website.

Director of Communications

Uptake

2019-8 - 2020-9 · 1 yr 2 mos

Chicago, Illinois, United States

As the Director of Communications, I: ⦁ Created messaging platform for Founder & CEO for the World Economic Forum's Annual Meeting in Davos, Switzerland, resulting in appearances on CNBC and Reuters, along with speaking panels like EY, Infosys, and Politico. ⦁ Implemented a process for sharing customer stories with media in the form of press releases and targeted media outreach. The process/strategy resulted in the company successfully sharing news with customers like PepsiCo, Berkshire Hathaway, Chevron, among others, which garnered massive media attention and served as an effective lead generation tool. ⦁ Secured new placements for Founder & CEO, including first byline placement in Harvard Business Review, along with leveraging EY Entrepreneur of the Year award recognition for press and new business.

Director of Marketing & Communications

VSA Partners

2015-1 - 2019-7 · 4 yrs 7 mos

Chicago, Illinois, United States

As the Director of Marketing & Communications, I: ⦁ Created process for sharing customer success stories with media, including clients like Kraft Heinz and Kimberly Clark. ⦁ Developed positioning platform for executive team, resulting in first time appearances in industry trades like AdAge and Adweek, along with speaking appearances at leading industry conferences, including the ANA. ⦁ Led the cross-functional team to overhaul the company's website to more effectively showcase capabilities, case studies, and thought leadership resource. ⦁ Developed the agency's first podcast that served as executive thought leadership and an effective new business tool. ⦁ Conceptualized and launched the company's first proprietary study.

Senior Manager, Marketing & Business Development

Vosges Haut-Chocolat

2013-8 - 2015-12 · 2 yrs 5 mos

Greater Chicago Area

As the Senior Manager, Marketing & Business Development, I: ⦁ Built a strategy to bring sales channels together and open new revenue streams, including airlines and hospitality. Successfully brought on new customers/partners including Delta Airlines, Qatar Airlines, Montage Hotels, Canyon Ranch, and The Ritz-Carlton, among others. ⦁ Introduced a first of it's kind brand awareness and partnership strategy, including partnership with AEG Live. This resulted our brand to be highlighted within influential forums and events like The Staples Center, Barclays Center, and The Grammys. ⦁ Coordinated the internal and product innovation that fit the needs of new partners and clients. This included working across operations, R&D, and finance to ensure we created the best new products while keeping appropriate margins.