Morgan Puravet

- Designed and Implemented Effective Social Media Campaigns: Created and executed social media campaigns resulting in a 50% increase in engagement rate. Leveraged various social media platforms to drive consistent messaging, achieving a 20% growth in followers. -Managed Talent Marketing Strategy: Developed and executed a robust talent marketing strategy, creating streamlined, audience-specific sequences that increased candidate engagement by 40% and reduced time-to-hire by 20%. Leveraged data analytics to tailor messaging and outreach, enhancing the effectiveness of recruitment campaigns and significantly boosting conversion rates across targeted talent pools. -Developed and Executed Employer Brand Strategy: Formulated and implemented a comprehensive employer brand strategy that positioned the company as an employer of choice, leading to a 30% increase in high-quality job applications and improved retention rates. Collaborated with marketing, HR, and ELT teams to create compelling employer value propositions and consistent branding across all recruitment channels, enhancing the company's reputation in the job market.

• Plan and execute recruiting campaigns and hiring events in Bellevue, Boston, and the UK utilizing relationship with job boards and meetup communities to drive brand awareness • Engage users and clients by managing networking events for Recruiting, Marketing, Sales, and business groups within Smartsheet • Pioneer for growth of Smartsheet's employer brand • Design and implement social media campaigns • Manage design for event collateral and SWAG, while maintaining a steady budget and planning process • Collaborate with Engineering, Sales, and Marketing teams on event and hiring strategy.

• Liaison between USO and event team to drive awareness of global events • Manage execution of all Central Region and Germany OXYGEN programs • Design and implement marketing and advertising for brand awareness • Provide excellent customer support to all company partners by creating weekly process check in’s and implementing the use of dashboards with Smartsheet. • Report and automate on event and program data and through e-commerce software and Smartsheet. • Design and create content for email campaigns and OXYGEN manual used in all seminars • Collaborate with leadership and marketing teams to maintain on process and relevant branding

Helping to maintain an organized Marketing team to deliver high priority marketing projects to teams throughout Microsoft with a focus in recruiting the best and brightest candidates in the world. I manage tasks, help prioritize time management for art directors and designers. One of my key roles is to manage tasks such as, designs, campaigns, presentations, and million dollar recruiting outreach programs. I have been maintaining a clean and organized budget which allows us to make so many impactful changes on the Microsoft Image and Recruiting team. Another one of my key roles is to update and maintain an active and engaging Instagram handle and the escalation of stories throughout other Microsoft social channels. Some of the skills I exceed in are as follows. • SharePoint management and design • Budget management and organization • Time management • Organization of team creative asks • Brand Marketing • Excel and other Word programs • Social Networking • Storytelling

Assist marketing managers and directors with University Recruiting experience for thousands of Microsoft interview candidates, including production of the 2016 Microsoft Brand Campaign. As well as developing metrics,operational components such as budget, meeting coordination, and strategizing candidate experience improvements, creating surveys, tracking candidate interaction though social media and maintaining communication between candidates, interns and new full time employees. I currently manage the interview candidate Facebook page and the MicrosoftLife Instagram account which has increased views and likes within the last 3 months of postings.

Callie's is a company built to give and I was lucky enough to assist in brand campaigns to increase membership, which allowed us to increase our donation to the Ben Town Foundation for Pediatric Cancer Research every month. I also assisted with customer service and outreach, which included sending packages creating gift boxes and assuring speedy delivery. As a brand ambassador I would run events and serve samples of our coffee while spreading the word about Callie's and our contribution to the Ben Town Foundation.