Morgan Panzenhagen M.A.

I’m a senior performance and growth marketing specialist with a background in corporate communication, strategy, and brand storytelling. In my current role, I help drive customer acquisition and retention through data-informed paid media strategy, creative testing, and cross-functional collaboration.My work blends analytical and creative thinking. I manage multi-channel campaigns with $XXM in annual budget, uncover insights through data, and partner with our creative team to develop concepts that connect with our audience and deliver measurable results. In 2025, I helped reduce our media CPO by 25% year-over-year through strategic optimizations and testing.I earned both my bachelor’s and master’s degrees in corporate communication from Marquette University, where I developed a strong foundation in leadership, organizational communication, and brand management. I carry these skills into every campaign and collaboration.Outside of work, you’ll find me lifting weights, thrifting, curating Spotify playlists, and exploring the latest in fashion, beauty, and pop culture.