Morgan Maio

• Responsible for the implementation of Crocs global marketing strategies within North America Wholesale Channels to engage the consumer and drive product sell-through • Develop, lead and execute 360 go-to-market plans for Dominate Wholesale Partners that include full funnel marketing tactics such as paid media, digital innovation, influencer talent, VM displays, in-store signage, PR support and event activations • Manage direct reports to create impactful Wholesale partnerships and deepen overall business acumen to execute successful marketing campaigns and grow professionally • Managed the Americas Crocs EXP launch campaign in the Energy Channel utilizing a style-focused influencer strategy, robust social/digital exposure, a community launch event highlighting product innovation and authentic grassroots OOH placement

• Create strategic briefs, inclusive of creative ideation and data-led insights, to impact asset development and guide campaign direction for global teammates, account partners and third-party vendors • Partner closely with Wholesale Merchandise and Sales teams to ensure marketing plans support key product stories that deliver against shared business initiatives • Support in the planning and execution of all Seasonal Sales Meetings, including building and presenting strategic marketing plans for leadership teams

• Served as lead marketing consultant for brands’ sponsorship portfolios; providing strategic oversight, market insights, industry expertise, vendor management, contract negotiation and activation support • Managed over $16M of sponsorships, including Western Union’s inaugural NBA jersey patch partnership and multiple stadium Naming Rights partnerships (NFL & NHL). • Developed and executed large-scale in-market brand sponsorship campaigns, including player endorsements, AI digital activations and community fan events • Managed direct reports to assist with client needs, comprehend market research insights and develop into sports marketing professionals

• Created briefs to evaluate and influence partnership opportunities for brands based upon SWOT analysis, brand positioning and consumer segmentation • Developed client-specific market research and analyzed key findings against sponsorship ROI metrics to maximize partnership strategy

• Oversaw the activation of revenue driving assets for major corporate partners across the Denver Nuggets, Colorado Avalanche and Colorado Rapids • Worked cross-functionally with internal departments to execute promotions, events, community initiatives, signage, digital assets and media commitments

• Managed Corporate Partnerships across all properties of Larry H. Miller Sports & Entertainment (including the Utah Jazz, Salt Lake Bees and the Tour of Utah) to achieve strategic marketing objectives • Responsible for the fulfillment and activation of $8M sponsorship investments

• Generated revenue through season ticket sales, suite rentals, and group outings • Assisted in promotional events to engage prospective customers and build client relationships

• Managed building operations for University Fitness Centers • Oversaw performance of Service Staff to ensure a friendly yet professional atmosphere

• Developed promotional strategies and designed marketing plans to achieve monthly sales goals • Organized and promoted special events (e.g. Susan G. Komen Race for the Cure After Party, Hellevate, Irishfest, etc.)