morgan kennedy

Launched on May 1, 2019, Mia Marie Boutique is an online women's clothing boutique focusing on elevated casual clothing for everyday life. Responsibilities as the owner of MMB include all business operations; customer acquisition and management, inventory management, new product/brand attainment, packing/shipping all product, social media management, all PR and communications work and website design and management.

In this position, my responsibilities included: social media strategies and execution, some media planning, coordination of community relations for clients, website content management, event support, and some administrative duties.

Responsibilities Include :: Identifying, developing and growing relationships with local, regional and national social media influencers and strategic partners across a diverse portfolio of clients, overseeing budget management, contract negations, media brief development, and integration into media, marketing programs and content. Lead all social influencer programs, fostering long-term relationships, creating seasonal activations and supporting regular, in-market restaurant and hotel campaigns. Research, identify and facilitate partnerships and events with relevant government, neighborhood, business, philanthropic and other groups that align with clients’ target demographics, managing all aspects of agreement from start to finish, and reporting results to client.

I moved from Marketing Coordinator Intern to Marketing Coordinator after 10 months with Jaynes and following my graduation from The University of New Mexico. In this position, I worked on numerous graphic design heavy projects which are used to speak to others about who Jaynes is as a company, and to continually update the community on our projects and overall company growth. From leave behind books to event collateral and some proposal coordination, my job consisted of producing materials that spoke to who Jaynes is as a company.

As a Project Assistant within the marketing department of the Anderson School of Management, I acted as a liaison between professor and student. I was required to be knowledgeable on all information being taught within the course in order to provide assistance to students. I managed exam grading and logging, as well as emails to address student concerns. This position provided hands on experience with written and verbal communication as well as the opportunity for continued learning within the marketing realm.

As the NM Metro Marketing and Community Relations Specialist for Whole Foods, I coordinated and oversaw all internal and external marketing initiatives of the three New Mexico Whole Foods stores. These initiatives included influencer relations, events, demos, community relations, B2B relations, PR, customer experience, all digital content including social media management, and ensured overall branding consistency in the New Mexico market. I implemented national, regional and metro marketing programs with a specific focus on resonating efforts with the local community. I established and grew relationships with various business and community partners including schools, non-profit organizations and local media to establish mutually beneficial partnerships and events that would increase store-specific customer bases, transaction counts and store sales. Additionally, I managed the overall New Mexico marketing budgets.

As a Marketing Coordinator Intern at Jaynes Corporation I was able to work on numerous marketing based tasks. I aided in the coordination and creation of proposals which were utilized to acquire new projects for the company. I was also able to foster and grow skills within graphic design working on projects such as designing the 70 year logo, creating company collateral, and numerous other tasks. In this position, I was continually growing as a marketer and learning the in and outs of an interesting and ever-changing industry.

Demonstrated academic success through Dean's List recognition for multiple semesters, graduating Magna Cum Laude. Activities and Societies: Pi Beta Phi, Anderson School of Management Student Ambassador, National Society of Collegiate Scholars, Emerging Lobo Leaders, Advanced Lobo Leaders, Student Special Events