Moran Groen

Supporting the Marketing team including management. Building reports and dashboards, providing data analysis and insights by using different tools (Salesforce, Adobe Analytics, Tableau, Marketo, Bizible, Excel, PowerPoint). • Supporting marketing systems and processes. • Collaborating with cross-functional teams to define and measure KPIs, support them achieving their goals and optimize their resources. • Leading and managing processes to improve data accuracy issues.

• Manage data pipeline, analyze, manipulate and interpret data to provide business insights and business solutions. • Optimize products and process via analysis. • Manage products to improve business processes. Own the full product life-cycle: setting the roadmap, gathering requirements, working on implementation, supporting QA team. e.g. lead a project of building internal product which identifies potential customers for upsell, increasing the customer upsell by 40% Q/Q. • Deliver project documentations – write product specs including features requirements and prioritization. • Sales Operation support – leading the revenue forecasting process and provide insights to increase revenue, support sales via analysis. • Collaborate with cross-functional teams (Product, Marketing, Management, Sales, Customer Success, SDR, and Product) to define and measure KPIs, to identify their needs and to provide them support for business decisions. E.g. increasing the lead generation quality significantly. • Produce reports and dashboards to cross-functional teams by using multiple tools - assist the teams to evaluate, improve and optimize their performance. Provide support and solutions. • Analyzing Marketing activity - digital marketing campaigns and lead source efficiency. • Collaborate with the CFO – support the CFO office, produce ongoing financial reports and define financial KPIs. • Extract data and merge relevant information, by using internal and external systems (Salesforce, SAP, Marketo, Kibana, Google Ads, SalesLoft, Internal systems). • Collaborate with teams to map, define and improve business processes. • Manage variety of internal projects to address customer needs – improve process, provide solutions, collaborate with the R&D department to improve our data quality and availability in the systems.

As a Data Analyst, I analyzed market data and data reliability by using mainly EXCEL and SQL. In addition I was the main point of contact for third party vendors. I was in-charge of producing and reporting our usage as well as delivering these reports to the different exchanges. As a Project Manager I was working in collaboration with the R&D department to run internal software projects, was responsible for defining new internal software needs which was used for building and implementing new systems in the organization (Ticketing System, Contracts Management System). Defined the project objectives, wrote and delivered technical specifications, and performed QA checks. I supervised the progress of the project, making sure that deliverables are being completed in line with the project objectives and schedule, and managed the project risk.

My initial role had overall responsibility for the data quality for foreign exchange derivatives. I was analyzing financial market data, produced reports to provide quality data and better solutions to customers. Then transferred into a role which was more product management oriented and was responsible for writing specifications for mission-critical systems used internally, testing what was developed, and working with the development team to roll out internal software products (Monitoring System for Financial Data). Checking new features with QA team and follow up the implementation process in production.

I performed foreign exchange spot & forward transactions, controled and operated trading and financial systems (Reuters, BBG, and internal systems), analysing forex data, teaching internal and external training courses.

I managed clinical studies projects. Monitor the progress of projects in the country and abroad, supervising and managing budgets, reports, agreements with regulatory authorities.