Moran Ben Baruch

Leading the marketing and brand strategy of international fashion brands in the Israeli market, including Lee, Wrangler, New Era and ’47, alongside launching new brands into the group. Working cross-functionally with merchandising, buying and wholesale teams, connecting marketing strategy with commercial performance and local market demand. • Define and lead multi-channel marketing strategy across Retail & E-commerce • Manage marketing budgets and lead go-to-market and brand launches • Influence assortment and buying decisions across Retail and Wholesale, aligning product strategy with market trends and commercial performance • Support wholesale partners in purchasing decisions, strengthening commercial confidence and driving sell-through • Drive business expansion including retail growth, e-commerce development and new brand launches • Strengthen brand positioning and commercial performance across channels • Lead a marketing team (10 employees) and external partners • Oversee brand execution across -10 retail stores, including visual alignment and in-store activity

Founded and built a private label brand in the US market, from concept to full commercial execution. • Led end-to-end business development including product, pricing, marketing and sales • Built brand positioning and differentiation in a competitive market • Managed global operations with partners across the US, China, Europe and Israel • Led digital marketing strategy across content, paid campaigns and influencer collaborations • Managed budgets and improved profitability • Established a strategic collaboration with global brand Pampers

Leading commercial and strategic operations at Mami – a fast-growing platform for moms and families. ✔ Developing eCommerce strategy and growth roadmap ✔ Managing sales performance, pricing, and category planning ✔ Building partnerships and collaborations with brands and suppliers ✔ Optimizing product pages, funnels, and on-site promotions ✔ Leading cross-functional coordination between marketing, content, and logistics ✔ Data-driven decision-making to support revenue growth

● Planning and leading the organization's marketing strategy across all channels: online and offline ● Development, optimization and maintenance of digital and social media platforms and content development ● Leading moves to raise B2B and B2C economic resources ● Building the marketing budget, an annual work plan and implementing it ● Leading the strategy process and rebranding to the association - building the brands identity, website, designing a new logo etc ● Management of the association's marketing suppliers - advertising agencies, PR, design, social marketing and various productions

*Strategy-developing and implementing the marketing strategy and initiating business cooperation for the Group's brands *Creative-presenting content and marketing messages for campaigns, analyzing and tracking their results *Product development from concept to sales and ideation of business opportunities Leading launches of new categories and seminars-content, budget, presentations, etc *Group Vendor Management (BTL and ATL) advertising agency, PR, digital, branding, content providers, presenters and more *Organization and management of the group's campaign shoots- concept, budget management and production *Working and cooperating with all organization departments-design, trade, sales and business development

*Managing brands in outsourcing - Vanilla ice cream, Friends of Maccabi Health Service fellowship (campaign shoots, launches, BTL & ATL) *Building a marketing strategy for the firm's clients, managing 5 digital account managers *Annual work plans - building and execution, monitoring the marketing plan, and digital campaign management *Building and analyzing market research, focus groups for characterizing audiences, surveys and implementation *B2B - business development, identifying opportunities and creating complex collaborations Company events - concept, marketing, production and sponsorship recruitment

*Media consultation and marketing strategy, creative thinking tailored to the client's needs - Hakerem, Toshiba, Newpan *Comprehensive public relations on all media platforms *Spokesperson and crisis management for municipalities, leading companies and organizations - Willi Food, Mei Avivim, Heli Maman, Israel Association of Community Centers among others *Managing and leading campaigns with ad agencies, after analyzing and researching target audiences *Leading a team of budget and interns - building work plans, managing priorities, creative initiation