Mor Hamami

Senior Marketing Manager @ IFF

About

I am an experienced marketing manager with a proven track record of success working at industry leaders in the consumer goods and food industries (FMCG). I closely engaged with technology and sales departments, advertising agencies and regulators throughout my career, leveraging my interpersonal skills and fluency in English to meet diverse challenges. I excel at formulating marketing strategies, developing new concepts and products, and overseeing campaigns and launches. An innovator by heart, I combine creativity and analytic thinking to drive new initiatives and achieve strong results.

Country

City

Israel

Industry

Food & Beverages

Skill

Management, Marketing Strategy, Business Strategy, Marketing, Trade Marketing, Marketing Management, Product Marketing, Brand Management, Strategy, Market Research, Digital Marketing, Marketing Communications, Strategic Planning, Advertising, FMCG, Customer Insight, Competitive Analysis, Market Planning, Online Advertising, Social Media Marketing

Experience

Senior Marketing Manager

IFF

2020-12 - Present · 5 yrs 10 mos

Herzliyya, Tel Aviv, Israel

Category Marketing Manager

Of Tov

2011-8 - 2019-12 · 8 yrs 5 mos

Shoham/Beit She'an

• Manage marketing operations of plant’s largest department • Formulate marketing and business strategies; draft annual work plans • Lead campaigns across all media (ATL, BTL) including digital and new media activity • Won Product of the Year (2013, 2016), SIAL international contest for unique product line (2016) • Developed and promoted full product line (100% natural ingredients), boosting sales by 30%

Brand Manager

Of Tov

2009-8 - 2011-8 · 2 yrs 1 mo

Shoham/Beit She'an

• Managed brand marketing in retail and institutional sector; led analysis of marketing data • Implemented marketing strategies in collaboration with VP Marketing

Trade Marketing Manager CCSD

Nestlé

2007-8 - 2009-8 · 2 yrs 1 mo

Shoham

• Managed cross-category marketing operations vis-à-vis sales teams and retailers • Produced in-house and external events, built business partnerships • Initiated marketing concepts and special sales while meeting and exceeding targets

Artwork Manager

Johnson & Johnson

2005 - 2007 · 2 yrs

Shfayim

• Translation and localization from English into Hebrew of marketing content, including brochures, prospects, product labeling and advertisements in accordance with the Ministry of Health’s regulations and specifications • Launched new product line, set targets, designed advertising materials • Worked vis-à-vis headquarters in Europe, global studio in England, the Ministry of Health