Montse Herrero Noguera

Dirección de digital marketing y comunicación de Revlon Profesional para España y Portugal.

Create, develop and implement the global marketing strategy for North America and Latam.

- Global communications strategy: definition, execution and results analisis based on Brand image and company goals. Working along local agencies providing guidance and assistance on the strategy implementation. - Media & KOL relations: identify and set up the best target media list and the best bloggers, influencers and celebrities in each market according to the market’s needs and company goals; build up relationship with key journalists and key opinion leaders; negotiation and development of editorial content as main representative of the Brand. - Event organization: Oversee strategically the implementation on events & content campaign projects according to the yearly brand objectives and the defined PR activity plan. - Collaboration with other departments related to the Communication’s activity. - Supporting brand/corporate reputation through crisis/issues effective management. - Enriching and optimizing brand positioning in search engines (SEO) through earned media.