Monika Bisht

I joined Aecor Digital at its foundational stage and built the entire digital marketing ecosystem from scratch. Key Highlights: - Designed and implemented end-to-end marketing operations including social media, SEO, email campaigns, and website content. - Created and structured website content aligned with brand goals and optimized for SEO. - Developed social media calendars, creatives, and platform-specific strategies (LinkedIn, Instagram, Twitter/X). - Executed on-page SEO, keyword strategies, and traffic analysis via Google Analytics & Search Console. - Designed and launched email campaigns using Mailchimp, improving open and click-through rates. - Produced engaging blogs, creatives, videos, and reels to build brand voice and visibility. - Built custom KPI dashboards to track campaign ROI and social performance. - Acted as the bridge between design, dev, and leadership teams, ensuring consistency in UI/UX and messaging.

Played a pivotal role in an AdTech-driven environment, bridging creative vision with brand strategy while managing projects end-to-end. Key Highlights: - Directed campaign ideation, scriptwriting, and storyboarding, ensuring creative alignment with client goals. - Supervised shoots and production, resolving real-time challenges and ensuring quality. - Served as the primary client contact, translating visions into actionable strategies. - Collaborated with local creators to co-produce high-impact branded content. - Led campaigns for brands including Kalamandir, Metabu Cosmetics, ASE Solutions, and Svaraa. - Balanced B2B and B2C communication, strengthening both brand visibility and client trust.

In my role at Scalybee, I am passionate about the intersection of creativity and strategy. I leverage a diverse skill set to drive success in the field of product marketing, and my contributions are pivotal to our organization's growth and brand recognition. Some of my key responsibilities and achievements include: Strategic Market Entry: Creating and implementing innovative strategies to enter new markets successfully. This involves meticulous competitor research and comprehensive market planning. Product Evaluation: Ensuring our products and apps meet high-quality standards by actively assessing their functionality, thus guaranteeing a seamless user experience. Content Creation: Crafting engaging content for our websites and apps to effectively communicate our brand's message and engage our target audience. Multimedia Marketing: Leveraging my skills in multimedia creation to enhance our brand's online presence. This includes designing eye-catching posts on Canva, editing and optimizing tech blogs, and creating engaging reels to promote the company. Brand Building: Elevating brand recognition through various marketing initiatives and campaigns. Product Marketing: Promoting our products effectively to drive sales and revenue growth. My ability to balance creativity with a results-driven strategy is instrumental in fostering brand growth, nurturing customer relationships, and enhancing market awareness. I am dedicated to maintaining the highest standards in product marketing and continuously seek innovative ways to drive success.

Managing social media of US and Indian brands. Developing creative strategies to engage target audience. Following social media trends and implementing the same in the growth of the brand. Building community brand through different channels. Increasing website and social media traffic through organic and paid campaign. Coordinating with developer to create new ideas for website. Coordinating with designers to build creative post. Creating videos for brands.Writing blogs for the website. Creating email marketing strategies. Creating influencer marketing strategies as per the clients requirement. Coordinating with SEO to create strategies.Reporting clients with analytics and reports.

In Quicknish, I learnt my first step to handle clients and learn SEO. This was an exhausting but skillful internship where I learnt a lot. My HR skills were developed. I trained many in content and social media. Interviewed many and recruited trainees.

APK gave me an opportunity to explore every writing aspect whether it's blog, article, social media content, meta tags and even website content. People don't get an opportunity to write website content but I grabbed this opportunity. I wrote 17 restaurants website content and one for their main website. Meta tags and social media content attracted me to explore digital marketing zone.

I taught English and Social Studies to ninth and tenth class students. In eleventh and twelfth class I taught English and Economics. My teaching was bit different from the rest as I believed understanding the concept is more important than mugging it up. If we get to know it with the help of practical stuff, we get the concept right straight into the nerves. English is not a difficult subject, we need to understand basic grammar skills. No one is perfect and we need not to be perfect. We need to be the best, that's all. My career paused in covid and I decided to explore more opportunities but still teaching has a special place in my heart.