Monika Ligeza

-Leading the department of the international sales of the licensed Brand Portfolio and House Brands of the Group (MANGO, PULL & BEAR, PEDRO DEL HIERRO, EL GANSO, THE LOOK, TRENDI) -Creation and guidance of the expansion strategy via distributors, sales agentes, key optical chains and independent opticians worldwide -Supervision of the collection structure for each brand and the planification of product launches -Implementation of the pricing strategy and commercial conditions for each sales channel

-Build-up and Management of a Team of 27 Sales Agents in international markets (DACH, Iberia, NL, UK, DK, USA) and 2 Sales Analysts inhouse -Creation and implementation of the commercial strategy including pricing, benchmarking and definition of commercial conditions for the Brands GIGI STUDIOS and ATLANT -Lead generation and negotiation with Key Accounts such as Buying Groups, Multiowners and Key Opinion Leaders -Organization and leading of international Trade Shows and Sales Events -Preparation of the Marketing Plan and actions in each market in coordination with the Marketing Department

-Creation of a sustainable Fashion Start-Up (Kids) & its branding -Planning and execution of the launch in all channels: B2B, Ecommerce, Marketplaces & School Uniforms -Coordination of the design, production & distribution of the collections worldwide -Sourcing of sustainable & innovative fabrics, materials & factories -Client acquisition through Marketplaces, Tradeshows, directories & cold mailing -Pricing & production strategy for the Ecommerce and Wholesale Channels

-Commercial direction of one of the biggest Affiliate Ecommerces worldwide for the categories: Adult Fashion, Kids Fashion, Childcare, Shoes & Accesories -Leadership & coaching of a High Performance team of 8 Buyers & Product Managers -12 months-Forecasting for each buyer & category with a 20mio€ annual Budget -Supporting the team in the Business Lead Attraction & Loyality Management (commercial visits, international Trade Shows, Cold Calling, Sales Events etc.) -High level negotiations for the Key Accounts

-Commercial direction for all categories (Fashion, Shoes, Accessories for Ladies & Men) -Recruitment & leadership of the team of 8 international buyers, product & shop managers -Definition from scratch of the purchase strategy & budget control for all categories, price ranges, buyers & brands for a 2mio€ Budget -Acquisition & negotiation of the main Key Accounts on the highest level

• Buying manager of the footwear category of WOMAN line of ZARA Ladies (the high priced segment) • Planning of the worldwide collections by product type, price ranges, markets & revenue share • Creation of Capsule Collections for especific needs: Cold, arabic, asian countries etc • Analysis and definition of international fashion trends • Control, supervision & management of the orders, pricing and stocks • Daily analysis & reporting of the sell-out applying sales actions with the Product Team • Managment of quantaties and Mark-Ups of the different production platforms; Spain, Morocco, India & china

-Buying manager of the footwear category of WOMAN in ZARA Ladies -Planning of the worldwide collections by product type, price ranges, markets & revenue share -Control, supervision & management of the orders, pricing and stocks -Responsible for a team of 2 Jr Buyers with a 160mio€ Sales Budget -Managment of quantities and Mark-Ups of the different production platforms; Spain, Morocco, India & China

• Responsible for a region of 5-6 supermarkets • Selection, recruitment & coaching of a team of 90 employees • Foresting 12 months in advance & monthly control of KPIs • Apply Best Practices in order to push productivity and motivation of the team • Identify the potential growth of each store and help the store manager to maximize it • Ensure the fulfillment of the company's quality standards • Opening & Re-openings of new stores

Business Expert - Business Management