Monica DeVreese

Co-Founder & CEO @ rabbit

About

With over two decades of immersion in the footwear and apparel industry, I bring a unique blend of perspectives as a runner, consumer, specialty running store owner, and brand builder. My journey includes pivotal roles in brand management, product management, sales, and marketing at adidas and Deckers Outdoor Corp. Currently, I co-own Santa Barbara Running, a local running shop, alongside supporting my own brand, rabbit. Active in nurturing the local running community, I spearhead initiatives such as the youth running club and community driven run events, cementing my role as a pillar in the Santa Barbara running scene. My lifelong passion for running culminated in achievements like being a two-time Oklahoma State Champion in the 1 mile and a 2:57 marathon PR. Now, I channel my energy into trail running, completing six 100-mile races as an Ultra Runner. I thrive on leveraging my diverse experiences to inspire and empower others in their running journeys while continuously pushing boundaries in the industry. Connect with me to share insights, collaborate, and drive positive change within the running community and beyond.

Country

United States

City

Santa Barbara

Industry

Apparel & Fashion

Skill

Product Marketing, Merchandising, Brand Communication, Product Management, Product Creation, Sales Management, Inventory Management, Financial Reporting, Brand Management, Product Development, Customer Service, Sales, Apparel, Retail, Marketing, Management, Marketing Strategy, Fashion, Footwear, Integrated Marketing

Experience

Co-Founder & CEO

rabbit

2016-4 - Present · 10 yrs 6 mos

Santa Barbara, California Area

Co-Owner

Santa Barbara Running

2003-9 - Present · 23 yrs 1 mo

Santa Barbara, California Area

Brand Manager- Simple Shoes

Deckers Brands

2003-5 - 2010-4 · 7 yrs

Santa Barbara, California Area

Charged with repositioning and turning the Simple brand around by leading the global product, marketing, and sales teams. Financial Management- Responsible for managing operating expenses, forecasting revenues, inventory management, setting wholesale and retail pricing, and managing internal product margins. Product Creation – Led all aspects of the product creation process, from ideation to commercialization. Sales – Hired, trained and retained top sales professionals, and built brand partnerships with strategic accounts. Marketing– Established the brand voice and implemented go to market strategies that engaged the consumer and enhanced the brand relationship with retailers.

Senior Product Manager

adidas

2001-2 - 2003-5 · 2 yrs 4 mos

Portland, Oregon Area

Managed all aspects of product marketing for the largest account in the sporting goods industry, Foot Locker Inc. With the sales team, we grew the business to $200 million, a 33% increase in 2 years.

Product and Merchandising Manager

adidas

1999-11 - 2001-1 · 1 yr 3 mos

Portland, Oregon Area

Drove the product and assortment plans for the running category in the US market. Was responsible for production forecasting, buying, and inventory controls for a $500 million category.

Running Specialty Sales Rep

adidas

1997-2 - 1999-10 · 2 yrs 9 mos

Greater Denver Area

Sales Rep. Marketer. Educator. Promoter. Had a territory where I called on running specialty accounts and was responsible for selling adidas running apparel, footwear, and accessories. Managed the #1 running specialty account for adidas.