Monica ODell

-Source and activate creators and UGC talent to support brand campaigns across social platforms. -Evaluate creators and UGC talent for strong brand alignment, audience relevance, and content quality before campaign activation. -Manage creator outreach, briefing, deliverables, and timelines to ensure on-brand execution. -Coordinate with brand founders, agencies, and creators to deliver campaign assets on schedule. -Build partnership pipelines that activate creators to drive audience engagement and brand awareness.

-Coordinated creative production and operations for multi-episode television series, aligning directors, talent, editors, vendors, and network teams to deliver complex productions on schedule. -Managed scheduling, vendors, and logistics for productions with 6–7 figure budgets, coordinating teams of 10–50+ contributors. -Translated creative vision into executable production plans, resolving scheduling conflicts and cross-team communication gaps. -Developed standardized workflows and tracking systems that improved cross-team visibility and reduced production errors. -Reduced production costs and overtime by 10–15% through improved scheduling, vendor coordination, and proactive issue resolution. -Supported high-profile productions including HBO’s Ballers, coordinating complex multi-location shoots

-Founded an experiential marketing business delivering wellness activations for global brands like Nike Running, Nike Women, and Alo Yoga. -Designed and executed community-driven brand experiences including pop-ups, wellness events, and influencer activations. -Managed brand partnerships, budgets, staffing, and logistics for recurring activations. -Partnered with brand marketing teams to ensure experiences aligned with campaign messaging and audience engagement goals. -Delivered near-full weekly booking capacity generating $5K–$15K in weekly revenue Built repeat partnerships by delivering high-quality activations that strengthened brand community engagement. -Solved complex, last-minute event logistics and execution challenges in fast-paced, high-pressure environments. -Hired, trained, and managed an assistant, improving operational efficiency and scalabilit