Monica Fields

Execute high-volume digital marketing campaigns within a complex agency and marketing technology ecosystem supporting global consumer brands. • Managed deployment, QA, scheduling, and reporting for enterprise-scale marketing campaigns. • Executed highly segmented campaigns with 20+ variations per deployment across complex datasets. • Designed an AI-assisted QA automation system to validate email templates, tokens, links, and campaign configurations. • Coordinated campaign approvals, revisions, and deployment timelines across multiple teams. • Troubleshot issues related to campaign segmentation, tracking parameters, integrations, and asset delivery. • Applied HTML/CSS updates to email templates and landing pages for accurate rendering. • Provided campaign performance insights and identified operational improvements.

Owned marketing automation and CRM infrastructure supporting a digital education business with 100k+ contacts. • Supported revenue-generating marketing funnels through lifecycle automation, segmentation strategy, and campaign infrastructure. • Managed CRM operations, including lifecycle segmentation, tagging architecture, automation workflows, list hygiene, and custom data fields. • Designed onboarding, nurture, and retention workflows for multiple product funnels. • Built integrations connecting email marketing, checkout platforms, membership systems, website forms, and reporting tools. • Maintained lifecycle architecture for a 100k+ subscriber database. • Redesigned internal marketing workflows for launches, promotions, and evergreen funnels. • Delivered campaign performance insights and automation reporting.

Partnered with the CEO to convert strategic ideas into operational systems and repeatable processes. - Designed and documented workflows, SOPs, and internal communication structures for marketing, sales, and client success. - Managed onboarding, relationship management, and communication with clients and virtual teams. - Led improvements in reporting, customer lifecycle workflows, and talent acquisition pipelines. - Oversaw execution of projects and ensured deadlines, deliverables, and operations aligned with business goals.

• Managed relationships with clients and prospects, optimizing customer success processes and systems • Developed and executed lead nurturing workflows and client onboarding procedures • Oversaw talent acquisition and team management, aligning with business growth objectives • Created and distributed internal and external content, supporting marketing and communication initiatives

• Collaborated with CEO to translate strategic ideas into functional plans and documented processes for marketing and operations • Implemented and optimized marketing technologies and automation systems to improve operational efficiency • Managed projects across multiple departments, ensuring timely completion of tasks and alignment with business objectives • Analyzed operational data to identify areas for process improvement and system enhancements

• Implemented streamlined workflows and processes to optimize operational efficiency of marketing teams • Managed resource allocation and project timelines to ensure timely delivery of marketing initiatives • Fostered collaboration between creative, marketing, and production departments to enhance project outcomes • Developed and enforced quality standards and creative briefs to maintain consistency in marketing deliverables

Directed creative production workflows and improved cross-department coordination across marketing, design, and development. - Streamlined resource planning, timelines, and project management processes. - Implemented quality standards, creative briefs, and operational systems to improve consistency. - Supported digital project execution, ensuring deadlines and creative requirements were met.

• Collaborated with software development teams to design and enhance customer experiences through intuitive user interfaces and page layouts • Utilized UI/UX design principles to conceptualize and prototype interface designs for marketing and product systems • Contributed to the development process with coding skills, ensuring alignment between design vision and technical implementation • Supported database design and management, enhancing data organization and accessibility for marketing initiatives

• Led a team of web designers/developers in delivering marketing technology projects, including website design and social marketing initiatives • Managed multiple concurrent internal and client projects, ensuring adherence to scope, timelines, and quality standards • Regularly reported project status and progress to stakeholders, facilitating effective communication and alignment • Contributed to continuous improvement efforts in project management practices and processes, optimizing efficiency and client satisfaction

Handled multifaceted clerical tasks (e.g., data entry, filing, records management and billing) as the legal assistant to four (4) law partners. Coordinated travel arrangements, maintained database and transcribed communications. Highlights: - Coordinate multifaceted office functions encompassing time entry, drafted correspondences and pleadings, court calendar management, retainment of court reporters/interpreters, and scheduling of conference rooms for deposition/mediation proceedings; - Perform computerized research to obtain and gather case-relevant data and materials; - Report directly to four attorneys with broad ranged responsibilities that encompass the timely and complex preparation of cases from discovery to trial phase; - Answered telephones with courteous and professional communication, scanned documents, edited and proofread materials and prepared reimbursement requests

Handled multifaceted clerical tasks (e.g., data entry, filing, records management and billing) as the legal assistant to attorneys. Coordinated travel arrangements, maintained database and transcribed communications. Highlights: - Answered telephones with courteous and professional communication, scanned documents, edited and proofread materials and prepared monthly billing statements - Diligently supported law attorneys by performing administrative tasks that improved productivity, efficiency, and organization; - Coordinate multifaceted office functions encompassing transcription of correspondences and pleadings, retainment of court reporters/interpreters, and scheduling of conference rooms for deposition/mediation proceedings