Monica Leonelle

Monica Leonelle

Company Owner @ The World Needs Your Passion

About

Monica Leonelle is a USA Today bestselling author and creator of the Story Symmetry Framework, the Hierarchy of Prosperous Creation, and The World Needs Your Book—where we start with the impact we want to make on the world and then build a sustainable business around your idea, message, or story. Author of over 30 books, she’s been writing and producing her own fiction and nonfiction since 2009. Monica is the author of the Growth Hacking for Storytellers series (which has sold over 50,000 copies), helping authors with everything from improving their writing speed to perfecting their author mindset. She’s been featured in several books and on over 30 podcasts about writing and publishing. Her books, website, podcasts and online courses have helped thousands of authors start, finish and publish their books. Before becoming an independent author, Monica led digital marketing efforts at Inc. 100 companies like Hansen’s Natural and Braintree. She has an MBA in marketing, strategy, and entrepreneurship from the Chicago Booth School of Business. She’s been an avid blogger of marketing and business trends since 2007. Her ideas have been featured in AdAge, The Huffington Post, Forbes, Inc., the AMEX OpenForum, GigaOm, Mashable, Social Media Today, and the Christian Science Monitor. Monica lives in a very, very old, 3-story home in St. Louis, MO with her husband, son, and adorable westie, Mia. It possibly has ghosts. And definitely has a secret passage.

Country

United States

City

St Louis

Industry

Publishing

Skill

Digital Strategy, Digital Marketing, Creative Writing, Blogger Outreach, SEO, SEM, Email Marketing, Social Media Marketing, Wordpress, Entrepreneurship, Digital Copywriting, Digital Communication Strategy, Content Strategy, Editing, Publishing, Storytelling, New Media Strategy, New Media Marketing, Marketing Strategy, Blogger

Experience

The World Needs Your Passion

Company Owner

The World Needs Your Passion

LinkedIn
2015-3 - Present · 11 yrs 7 mos

Greater St. Louis Area

I help coaches, entrepreneurs, and novelists get their big ideas, messages, and stories into the world in book format. The World Needs Your Book offers extensive course training in the areas of: --- Writing Your First Draft (both fiction and non-fiction memoir/self-help) --- Increasing Your Writing Speed, Process, and Productivity Levels --- Editing Your Book for Marketability and Virality (Getting More Sales) --- Writing Your Book to the Market --- Publishing Your Book or Nailing Your Book Proposal --- Launching Your Book the Smart Way (And Guaranteeing it Reaches Its Audience) --- Getting Your Book Selling Regularly After Launch --- Building a Backend of Product Funnels to Maximize Your Book Potential I have sold over 50,000 copies of my book series on these topics and trained hundreds of students through my digital courses.

Writer MBA

Company Owner

Writer MBA

LinkedIn
2021-10 - 2025-6 · 3 yrs 9 mos

United States

Newsweek Expert Forum

Official Member

Newsweek Expert Forum

LinkedIn
2021-1 - 2024-8 · 3 yrs 8 mos

Writing about book publishing and marketing for Newsweek Expert Forum, an invitation-only community for pioneering thinkers.

MonicaLeonelle.com, ProseOnFire.com

Writer

MonicaLeonelle.com, ProseOnFire.com

2007-12 - 2014-9 · 6 yrs 10 mos

Chicago

* Over 150 articles of career advice for young professionals * Press includes online publications and coverage in the Christian Science Monitor and Advertising Age * Guest Writer for major blogs including Mashable, ProBlogger, and Personal Branding Blog

21 Voices

Marketing Consultant

21 Voices

2007-10 - 2014-9 · 7 yrs

I've done digital strategy work for companies like CaptainU, PrinterPix, and Monster.com.

Braintree

Marketing Director

Braintree

LinkedIn
2010-9 - 2011-5 · 9 mos
Fizz

Director of Digital

Fizz

LinkedIn
2010-1 - 2010-9 · 9 mos

Fizz is an award-winning word-of-mouth marketing agency based in the United States that has worked with international brands including Intuit, Heineken USA, and Laura Mercier Cosmetics. Monica creates the digital strategies and oversees all the digital output for all of Fizz's clients.

Brazen Careerist, Inc.

Analyst

Brazen Careerist, Inc.

2008-5 - 2008-11 · 7 mos

• Recruited and retained over 100 Gen Y bloggers to promotional network • Re-launched company website and attracted 425 new members in 3 months • Created sales projections and marketing materials used to pitch to venture capitalists for funding • Contributed to company blog and Twitter marketing campaign – increased Twitter followers by 25% • Led software development projects from start to finish by working with sales, marketing, design, and development through software development life cycle • Built relationships with clients/end-users of the brazencareerist.com website to better define user requirements, improve usability of the website, and create new user-friendly features • Served as liaison between sales, marketing, design, and development to manage the SDLC process • Gathered user requirements and prioritized and scheduled new features to manage sales/investor deadlines

Trading Technologies

Quality Engineer

Trading Technologies

LinkedIn
2007-8 - 2008-5 · 10 mos

• Led team that improved testing coverage by 20% through automated scripting • Developed and executed user acceptance test cases • Managed scheduling and resource sharing with other product leads on the team

Caterpillar Inc.

Information Technology Analyst

Caterpillar Inc.

LinkedIn
2006-5 - 2007-8 · 1 yr 4 mos

• Decreased downtime 10x on $7 million automated valve assembly line - Saved over $2000/hour • Built vendor relationships and regularly presented projects to executive management teams • Gathered user requirements and designed and implemented distributed applications to automate tedious factory processes • Lead implementation of a new corporate process planning system that improved assembly planning and processing documentation

Education

The University of Chicago Booth School of Business

The University of Chicago Booth School of Business

LinkedIn

Marketing, Strategy, and Entrepreneurship

2007 - 2009 · 2 yrs

• Developed and analyzed marketing research survey for new Wi-Fi technology in conjunction with Deloitte • Created marketing materials as VP of Marketing for the Graduate Women in Business

Truman State University

Truman State University

LinkedIn

Computer Science, Physics

2002 - 2006 · 4 yrs

• Increased recruitment numbers 200% as VP of Publicity/Recruitment for ΣΠΡ social sorority • Built and re-launched two organization websites for ΣΠΡ social sorority and ΑΦΩ service fraternity

Monica Leonelle's Contact Information

Email

******@***.com

Phone

(**) *** ****

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